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Home » Display & Video 360 Certification Exam » What feature allows users to adjust fixed bids for different geographies or device types?

What feature allows users to adjust fixed bids for different geographies or device types?

Last Updated on 4 years by School4Seo Team

  • Viewability targeting
  • Partner revenue model
  • Recency targeting
  • Bid multipliers

The correct answer is: Bid multipliers

Explanation: Use bid multipliers to automatically increase or decrease a line item’s fixed CPM bid based on different criteria. This makes it possible to have a single line item for many different contexts, rather than using multiple line items for each permutation of your targeting.
Read more here: https://support.google.com/displayvideo/answer/7378954

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