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Online Marketing Syllabus

Complete Online Marketing Course

  • Search Engine Optimization
  • Social Media
  • Search engine marketing (With Google Adwords Certification)
  • Google Analytics
  • Google Webmaster Tool

Fee: 20,000

Syllabus:

  • Search Engine optimization:
    • Onpage Optimization
      • Title Tag optimization
      • Meta Description optimization
      • Images optimization
      • Video optimization
      • Backend code optimization
    • Off Page optimization
      • Guest post
      • Importance of Backlinks
      • Ways to create back links
      • Derive users using Backlinks
      • Effective way of creating back links: Complete url, Domain name, hyperlink
      • How to choose perfect websites for back link: Relevant, Optimized, traffic driven
    • Mobile Site optimization
  • Social Media:
    • • Importance of a regular Post
    • How frequently should you post
    • What to post: Image, Text, Video (Social, Humours/funny, emotions, dare, thrill, Puzzles are part of dare, Unique )
    • What works in social media and what not? Example of online Prasad, bluestone. Only unique things are sold.
    • Tweet frequently
    • Use #hashtags
    • Use hootsuites
    • Re-tweet is more important than tweets for new comers
    • Schedule tweets
    • Facebook paid ads
    • Radian6
  • Search engine marketing
    • Creating account
    • Creating campaigns
    • Conversion code implementation
    • Import conversions through Google Analytics
    • Connect with Analytics
    • Create Re-marketing list
    • Run Remarketing campaign
    • RLSA
    • A/B testing of landing pages
    • A/B testing of Ad copies
    • Run Display Ads
    • Display targeting
    • Running CPC and CPM campaign
    • Adwords certification
  • Google Analytics:
    • Creating goals
    • Creating advance segment
    • E-Commerce tracking
    • Custom report
    • A/B testing using experiments
    • User management
    • User behaviour analysis
    • Website usability analysis
  • Google Webmaster tool
    • Configuration
    • Setting-up preferred domain
    • Checking errors and suggestions
    • Getting website indexed
    • Checking Keyword occurrence and significance
  • Other tools:
    • Mouseflow
    • Visual website optimizer
    • Google Adwords editor
    • Facebook editor
  • Facebook
  • Twitter
  • Google+
  • Linkedin
  • Pinterest

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