To achieve your goal in Campaign Manager 360 for promoting your mobile app and directing users through the desired journey, you should utilize mobile targeting to surface two separate ads, so users can first be driven to the mobile site and then directed to the store for the discount.

• You should utilize mobile targeting to cover mobile app and mobile web ads in the ad campaign.
• You should utilize audience targeting to engage users seeking web development services and who are close to a store location.
• You should utilize audience targeting to include users who have already purchased goods and services from your store.
• You should utilize mobile targeting to surface two separate ads, so users can then be directed as desired.

The correct answer is: You should utilize mobile targeting to surface two separate ads, so users can then be directed as desired

Explanation: The answer “You should utilize mobile targeting to surface two separate ads, so users can then be directed as desired” is correct.

To effectively split your traffic, you should leverage mobile targeting within Campaign Manager 360. Create two distinct ad sets. The first set targets mobile users and directs them to your mobile website showcasing the website development services. The second set also targets mobile users but features a specific message about the in-store app download discount, with the click-through URL leading them to your physical store. By using mobile targeting for both ad sets, you can segment your mobile audience and guide them to the appropriate online or offline destination to achieve your promotional goals.

While a specific Google help page detailing this exact scenario might not exist, the principles of audience targeting and ad creative association in Campaign Manager 360 support this approach. Information on setting up audience targeting and managing ad creatives can be found in the Campaign Manager 360 Help Center.