To achieve the outcome of directing website traffic to the mobile site and then to the store for the special, you need to use mobile targeting in Campaign Manager 360 to surface two separate ads so that users can be directed accordingly.

• Use audience targeting to include users who have already purchased equipment from the brand.
• Use audience targeting to engage users looking for virtual fitness apps and who are close to a store location.
• Use mobile targeting to include mobile app and mobile web ads to their campaign.
• Use mobile targeting to surface two separate ads so that users can be directed accordingly.

The correct answer is: Use mobile targeting to surface two separate ads so that users can be directed accordingly.

Explanation: The answer “Use mobile targeting to surface two separate ads so that users can be directed accordingly” is correct.

To achieve the desired traffic split, you need to leverage mobile targeting within Campaign Manager 360. You would create two distinct sets of ads. The first set would target users on mobile devices and have the click-through URL pointing to the mobile website. The second set would also target mobile users but would feature a different message or call to action, with the click-through URL directing them to the physical store to take advantage of the in-store app download special. By using mobile targeting for both sets of ads, you can effectively segment your mobile traffic and guide users to the appropriate destination.

While a specific Google help page outlining this exact scenario might not exist, the principles of audience targeting and ad creative association in Campaign Manager 360 support this approach. Information on setting up audience targeting and managing ad creatives can be found in the Campaign Manager 360 Help Center.