To set up your skin care products client’s new ad campaign in Campaign Manager 360, follow these steps in order: 1. Create an advertiser, 2. Create a campaign, 3. Create a site, 4. Create a placement, 5. Upload creatives, 6. Create ads, 7. Associate the ads, 8. Assign placements and creatives, and 9. Download and send placement tags.
- 1.Create an advertiser.2. Create a placement. 3. Create a campaign. 4. Upload creatives. 5. Create ads.6. Assign placements and creatives.
- 1.Create ads.2. Create an advertiser.3. Create a campaign.4. Create a placement.5. Upload creatives.6. Assign placements and creatives.
- 1.Create an advertiser.2. Create a campaign.3. Create a site. 4. Create a placement.5. Upload creatives.6. Create ads.7. Associate the ads.8. Assign placements and creatives.9. Download and send placement tags.
- 1.Create a campaign. 2. Create an advertiser. 3. Create a placement.4. Create a site.5. Create ads. 6. Upload creatives. 7. Assign placements and creatives. 8. Associate the ads. 9. Download and send placement tags.
The correct answer is: 1.Create an advertiser.2. Create a campaign.3. Create a site. 4. Create a placement.5. Upload creatives.6. Create ads.7. Associate the ads.8. Assign placements and creatives.9. Download and send placement tags.
Explanation: This step-by-step process accurately outlines the typical workflow for setting up a campaign in Campaign Manager 360 for a client like a skin care products company. Since their network is already set up, the process begins with creating an advertiser to specifically represent the skin care company within your network. Then, a campaign is created to house the specific advertising efforts. Defining the website (site) where ads will run and creating placements reserves the ad inventory. Next, the visual content (creatives) is uploaded, and ads are built using these creatives. The ads are then associated with the creatives, and subsequently, the ads are linked to the designated placements. Finally, placement tags are generated and sent to the website publisher to enable the actual serving of the ads.
Here are a few relevant links from Google’s official content that support these steps:
- Create and manage advertisers – Campaign Manager 360 Help: https://support.google.com/campaignmanager/answer/2829356
- Set up a campaign – Campaign Manager 360 Help: https://support.google.com/campaignmanager/answer/2838056
- Placement tags – Campaign Manager 360 Help: https://support.google.com/campaignmanager/answer/2826636
These resources provide detailed information on the individual stages of campaign setup in Campaign Manager 360, validating the sequence provided in the answer.