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Home » Campaign Manager 360 » Your client, a music studio, has asked you to share specific video campaigns metrics with them. To meet this request, you’ll show them the number of times users turned down the sound on their video and the number of times users restarted their video ad. Which two rich media metrics from Campaign Manager 360 would help you meet this request?

Your client, a music studio, has asked you to share specific video campaigns metrics with them. To meet this request, you’ll show them the number of times users turned down the sound on their video and the number of times users restarted their video ad. Which two rich media metrics from Campaign Manager 360 would help you meet this request?

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To meet your music studio client’s request for specific video campaign metrics, you should share the rich media metrics “video mutes” and “video replays” from Campaign Manager 360, which show how many times users turned down the sound and restarted their video ad.

  • Video stops and video plays
  • Video pauses and video skips
  • Video skips and video replays
  • Video mutes and video replays

The correct answer is: Video mutes and video replays

Explanation: The answer “Video mutes and video replays” is correct.

To show your music studio client the number of times users turned down the sound on their video ads, you should use the Video mutes metric in Campaign Manager 360. This metric specifically tracks instances where users clicked the mute button. To show how many times users restarted their video ad, you should use the Video replays metric. This tracks the number of times users initiated a replay of the video. These two rich media metrics directly address your client’s request for specific user engagement data related to sound and video restarts.

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