To permit the kind of differentiation that allows each dealer location to be managed separately while maintaining a comprehensive company view, you’ll need to create separate child advertisers beneath the parent advertiser in the Campaign Manager 360 network.
- You’ll need to create two separate placements beneath the parent advertiser.
- You’ll need to create two parent advertisers beneath a single Campaign Manager 360 network.
- You’ll need to create separate campaigns beneath the parent advertiser.
- You’ll need to create separate child advertisers beneath the parent advertiser.
The correct answer is: You’ll need to create separate child advertisers beneath the parent advertiser.
Explanation: The answer “You’ll need to create separate child advertisers beneath the parent advertiser” is correct.
To allow the import automotive dealer chain to manage each location separately while also gaining a comprehensive company view in Campaign Manager 360, you should establish a parent advertiser representing the entire chain, with separate child advertisers for each dealer location or region. This framework enables individual campaign management and reporting for each dealer. The parent advertiser can then be used for aggregated reporting, providing a holistic overview of the company’s performance. This structure offers both the necessary segmentation and the desired comprehensive perspective.
Here’s a relevant link from Google’s official content:
About the Campaign Manager 360 hierarchy: https://support.google.com/campaignmanager/answer/2893922