Last Updated on 1 month by School4Seo Team

An advertiser using Campaign Manager 360 to run an in-stream video ad campaign should consider activating default ads for placement when serving ads to any user or device.

• When serving ads to only desktop users
• When serving ads to only mobile users
• When serving ads to only tablet users
• When serving ads to any user or device

The correct answer is: When serving ads to any user or device

Explanation: Default ads in Campaign Manager 360 should be activated as a backup when the system cannot serve a targeted ad to a specific placement. This typically occurs due to targeting restrictions, errors, or when a user doesn’t match the defined audience. Activating default ads ensures that some creative is shown instead of a blank space, maintaining the publisher’s ad inventory and potentially capturing a broader audience. Serving default ads to every user would negate the purpose of targeted advertising.

Default ads are not meant to be the primary ad served to all users.

However, if forced to choose the least incorrect option within the provided set, one could argue that any user or device might encounter default ads if targeting fails. But this doesn’t reflect the intended purpose of default ads.

Therefore, none of the provided options accurately describe the correct scenario for activating default ads. The correct answer should revolve around using default ads as a fallback when targeted ads cannot be served.