A scenario that represents a factor the athletic shoes retailer should be aware of when using Campaign Manager 360 to advertise across mobile platforms, especially smartphones, is that a creative for their latest running shoes is mobile-optimized but leads to their mobile website.

• A creative for hiking shoes is a medium-length video ad that directs users to their hiking shoes comparison webpage.
• A creative for athletic socks is medium-sized, animated, with highly specific flight specifications.
• A creative for walking shoes is a dynamic animation and requires a very good Wi-Fi or broadband connection.
• A creative for their latest running shoes is mobile-optimized but leads to their mobile website.

The correct answer is: A creative for their latest running shoes is mobile-optimized but leads to their mobile website.

Explanation: The answer “A creative for their latest running shoes is mobile-optimized but leads to their mobile website” is correct.

This scenario highlights a crucial factor for successful smartphone advertising: optimizing the user experience for mobile devices. Smartphones have distinct characteristics like smaller screen sizes and different navigation patterns. A mobile-optimized creative ensures the ad is visually appealing and loads quickly on a smartphone. Furthermore, directing users to a mobile-friendly website ensures a seamless transition and improves the chances of engagement and conversion. Ignoring mobile optimization can lead to poor user experience and wasted ad spend.

While a specific Google help page detailing all smartphone advertising factors might not exist, the principles of mobile-first design and user experience are consistently emphasized in Google’s advertising best practices. Searching the Campaign Manager 360 and Google Ads Help Centers for “mobile optimization” and “mobile best practices” will provide supporting information.