A good answer would be: When a new hire asks which digital marketing roles are likely to use Campaign Manager 360, you can answer that media traffickers, analysts, and media planners are the roles most commonly involved with the platform.

• Analysts, traders, and media planners.
• Publisher, strategists, and traders.
• Media traffickers, strategists, and TV buyers.
• Media traffickers, analysts, media planners

The correct answer is: Media traffickers, analysts, media planners

Explanation: The answer “Media traffickers, analysts, media planners” is correct.

These digital marketing roles commonly utilize Campaign Manager 360. Media traffickers are responsible for the technical implementation of ad campaigns within the platform. Analysts use its reporting features to measure campaign performance and extract insights. Media planners leverage its planning tools to understand inventory, audience reach, and develop media strategies. Campaign Manager 360’s functionalities directly support the core tasks and responsibilities of individuals in these roles within a digital marketing organization.

While a specific page outlining user roles might not exist, the descriptions of Campaign Manager 360’s features across its Help Center clearly align with the needs of these roles. For example, the trafficking interface is essential for media traffickers, reporting features are crucial for analysts, and planning tools are valuable for media planners.