An ad placement that would be outside the focus of a mobile ad campaign goal for a chain of barbershops aiming to reach an on-the-go audience through mobile devices is a desktop ad for a fashion magazine.

• Mobile website for personal care
• Smartphone app for a hair-styling app
• Tablet app for pop culture news and trends
• Desktop ad for a fashion magazine

The correct answer is: Desktop ad for a fashion magazine

Explanation: The answer “Desktop ad for a fashion magazine” is correct.

The barbershop chain’s goal is to reach an “on-the-go audience” through their mobile devices. A desktop ad for a fashion magazine targets users who are primarily on desktop computers while browsing a fashion-related website. This placement is outside the scope of their mobile-focused campaign objective, as it doesn’t directly target users on their mobile devices. To effectively reach their desired audience, they should focus on mobile-specific ad placements and inventory.

While a specific Google help page listing all placement options and their device targeting might not exist, the general principles of targeting in Campaign Manager 360 allow for specifying device categories for ad delivery. Information on targeting options can be found in the Campaign Manager 360 Help Center under “Targeting.”