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A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%. How should the manager interpret this score?
Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
A marketing director wants to acquire a lot of exposure for a new product line that her company’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. How could she achieve her marketing goal using a Display campaign?
A marketing director of a large team is looking to reach an audience at scale through Display campaigns. How might Display campaign reporting help with this objective?
A small pastry business is in the process of creating ads within their Display campaign. They find that there are two main ad formats that they can use. What are the two main ad formats used in a Display campaign? Choose two. Select 2 Correct Responses

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