The new data deletion feature in Google Analytics 4 offers businesses the option to remove an individual user’s data or specific fields within a property.

• It offers the ability to delete negative reviews about their business within Google.
• It allows businesses the ability to submit a request to delete individual user data and be completed within 2-3 business days.
• It has the option to reject or approve the request from a user to delete their information from their database.
• It has the option to remove an individual user’s data or specific fields within a Google Analytics 4 property.

The correct answer is: It has the option to remove an individual user’s data or specific fields within a Google Analytics 4 property

Explanation: The new data deletion feature in Google Analytics 4 allows businesses to directly action data deletion requests by removing an individual user’s data or specific fields within a GA4 property. This feature ensures that businesses can comply with privacy regulations and user data deletion requests effectively, maintaining user trust and data integrity.

Reference article: Evolve Your Measurement with Google Analytics 4