Last Updated on 6 years by School4Seo Team
To understand the full value of mobile, you must take into account:
- A) Mobile conversions
- B) Utilization of mobile ad formats, extensions, app and mobile site design best practices
- C) App downloads, calls, store visits, cross device conversion, mobile conversions
- D) Cross device and mobile conversions
The correct answer is:
- C) App downloads, calls, store visits, cross device conversion, mobile conversions

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- Google Mobile Advertising Exam – All Q&As
- * Updated on 25-Apr-2019
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Explanation: Measure the Full Value of Mobile by taking into account the different conversions that a mobile user could generate for your business (e.g., converted clicks on your site, cross-device conversions, calls as conversions, website call conversions, app downloads and in-app conversions). Because Onsite conversions are just one part of a mobile user’s potential experience with your brand.
Read more here: https://support.google.com/adwords/answer/6167155?hl=en
