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Home » Google Analytics 4 Exam » What platform can you connect with Analytics in order to get insights into organic search queries that are directing users to your website?

What platform can you connect with Analytics in order to get insights into organic search queries that are directing users to your website?

Last Updated on 4 weeks by School4Seo Team

The platform that you can connect with Analytics to get insights into organic search queries directing users to your website is Search Console.

  • Search Ads 360
  • Google Ads
  • Google Optimize
  • Search Console

The correct answer is: Search Console

Explanation: Search Console is the platform that connects with Analytics to provide organic search query insights.

Search Console provides data about how Google sees your website, including search queries, click-through rates, and impressions. Linking it with Analytics allows you to see how these queries translate into user behavior on your site. This integration provides a holistic view of organic search performance, enabling you to optimize content and improve SEO. Search Console provides the query data, and Analytics provides the on-site behavior context. This integrated view is invaluable for understanding and improving organic search performance.

Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.

You can see which queries bring users to your site. Analyse your site’s impressions, clicks and position on Google Search.

Read more here: https://support.google.com/webmasters/answer/9128668

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