The product that works with Campaign Manager 360 to ensure seamless integration of multiple creatives for a paper company’s upcoming card stock campaign is Display & Video 360.
- Search Ads 360
- Ads Data Hub
- Google Analytics 4
- Display & Video 360
The correct answer is: Display & Video 360
Explanation: The answer, Display & Video 360, is correct. While Campaign Manager 360 is the ad server responsible for trafficking and measuring campaigns, Display & Video 360 (DV360) is Google’s demand-side platform that provides advanced features for creative management. For a paper company with multiple creatives for their card stock campaign, DV360 offers a centralized workspace to upload, organize, preview, and manage various ad formats seamlessly. This integration streamlines the workflow, ensuring that the creatives are readily available and can be efficiently associated with the campaign in Campaign Manager 360 for delivery.
Here are a couple of relevant links from Google’s official content:
- Manage creatives – Display & Video 360 Help: https://support.google.com/displayvideo/answer/7530472
- Display & Video 360 overview – Google Help: https://support.google.com/displayvideo/answer/9059464
These resources highlight DV360’s capabilities in creative management and its role within the Google Marketing Platform ecosystem, working in conjunction with Campaign Manager 360.