To verify that mobile ads serve correctly in Campaign Manager 360 for your sunglasses retail chain client, the first thing to check is whether the campaign uses mobile-friendly sizes and formats when organizing creatives in the platform.
- They should adjust their existing desktop display campaign and settings within Campaign Manager 360.
- They should look at their campaign settings in Campaign Manager 360 to see if their ads are optimized for mobile.
- They should configure account settings in Campaign Manager 360 to include apps, mobile devices, and tablets.
- They should use mobile-friendly sizes and formats when organizing their campaign in Campaign Manager 360.
The correct answer is: They should use mobile-friendly sizes and formats when organizing their campaign in Campaign Manager 360.
Explanation: The most accurate and comprehensive answer from the options provided is:
- They should use mobile-friendly sizes and formats when organizing their campaign in Campaign Manager 360.
Here’s why:
- This directly addresses the core issue of ensuring mobile compatibility. Correct sizes and formats are fundamental for ads to render properly on mobile devices.
- While the other options touch on relevant aspects, they are either too broad or less directly applicable:
- “Adjusting existing desktop display campaign” might not be sufficient, as mobile requires specific optimizations.
- “Looking at campaign settings to see if ads are optimized for mobile” is vague. The “mobile friendly sizes and formats” is a specific check.
- “Configure account settings to include apps, mobile devices, and tablets” is also too broad. While important, it’s not the first, most specific thing to check.
Therefore, focusing on mobile-friendly sizes and formats is the most direct and crucial initial step.