To meet your client’s objective using Campaign Manager 360, you should apply mobile targeting to surface two separate ads, so website traffic can be directed first to the mobile site and then to the store for the special sale.

• Apply audience targeting to include users who have already purchased office supply goods from your client’s store.
• Apply audience targeting to engage users who are interested in office supplies and who are near a store location.
• Apply mobile targeting to include mobile app and mobile web ads in the ad campaign.
• Apply mobile targeting to surface two separate ads, so people can then be directed as you’d like.

The correct answer is: Apply mobile targeting to surface two separate ads, so people can then be directed as you’d like.

Explanation: The answer “Apply mobile targeting to surface two separate ads, so people can then be directed as you’d like” is correct.

To split the traffic as requested, you’ll need to use mobile targeting capabilities in Campaign Manager 360. Create two distinct sets of ads. The first set will target users on mobile devices and direct them to the office supply store’s mobile website. The second set will also target mobile users but will feature a specific message about the in-store app download sale, with the click-through URL directing them to the physical store location. By using mobile targeting for both ad sets, you can effectively segment your mobile audience and guide them to the appropriate online or offline destination.

While a specific Google help page detailing this exact scenario might not exist, the principles of audience targeting and ad creative association in Campaign Manager 360 support this approach. Information on setting up audience targeting and managing ad creatives can be found in the Campaign Manager 360 Help Center.