To meet your national bicycle retail chain client’s request for a weekly spreadsheet report showing the locations where website visitors originate from, you would select Report Builder in Campaign Manager 360.
- Select the Summary Tab.
- Select Offline Reporting.
- Select Report Builder.
- Select Instant Reporting.
The correct answer is: Select Report Builder.
Explanation: The correct answer among the four options is • Select Report Builder.
Here’s why:
- Report Builder is the tool within Campaign Manager 360 that allows you to create custom reports with specific dimensions and metrics, including geographic data on website visitors (assuming you have Floodlight tracking implemented). You can then schedule these reports for regular delivery.
- Select the Summary Tab provides a high-level overview of campaign performance but doesn’t offer the detailed customization needed for a specific location-based report delivered via email.
- Select Offline Reporting is related to importing and analyzing offline conversion data, not website visitor locations.
- Select Instant Reporting provides quick, pre-defined reports, which may not offer the specific geographic breakdown and automated email delivery required by the client.
Therefore, Report Builder is the necessary tool to create and schedule the client’s requested weekly spreadsheet report on website visitor locations.