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Home » Campaign Manager 360 » In Campaign Manager 360, you’ve just set up your client, a coffee store chain, with separate child advertisers. What’s the next step you should take to prepare their account?

In Campaign Manager 360, you’ve just set up your client, a coffee store chain, with separate child advertisers. What’s the next step you should take to prepare their account?

In Campaign Manager 360, after setting up your coffee store chain client with separate child advertisers, the next step to prepare their account is to develop a campaign for their new latte product.

  • Upload the specific creatives for the latte product into their account.
  • Choose the desired ad sizes for the latte product-related creatives.
  • Develop a campaign for their new latte product.
  • Select optimal placements for their latte product launch.

The correct answer is: Develop a campaign for their new latte product.

Explanation: After establishing child advertisers for a coffee store chain in Campaign Manager 360, the next step is to prepare the account for active advertising. Child advertisers segment the account, but a campaign is needed for specific promotions. Thus, developing a campaign for their new latte product is the logical next step. This campaign will organize placements, ads, and creatives, allowing for focused tracking and optimization. By creating a campaign, the account manager moves beyond organizational setup to actual campaign execution, ensuring the new latte product receives targeted promotion within CM360.

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