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The next step the agency account manager should take to get the party supplies store’s account ready in Campaign Manager 360 is to create a campaign for their new foil balloon product launch.

• The manager should select the preferred ad sizes for the foil balloon product launch-related creatives.
• The manager should choose a range of placements for their foil balloon product launch.
• The manager should upload the specific creatives for the foil balloon product launch into their account.
• The manager should create a campaign for their new foil balloon product launch.

The correct answer is: The manager should create a campaign for their new foil balloon product launch

Explanation: An agency account manager, managing a party supplies store client, has organized their Campaign Manager 360 (CM360) account by setting up child advertisers. The question asks the next step to prepare the client’s account. Child advertisers organize segments, but a campaign is needed for active advertising. Therefore, the manager should create a campaign, specifically for the new foil balloon product launch. This campaign will house placements and ads, allowing for tracking and optimization. This step transitions the account from organizational structure to active campaign management, ensuring the new product launch is properly promoted in CM360.