An ad placement option that would be outside the scope of a mobile campaign objective for a workout clothing retail chain focusing on smartphones and tablets is a desktop website for exercise news.
- Mobile website for running enthusiasts
- An exercise and health monitoring app
- Tablet fitness news aggregation app
- Desktop website for exercise news
The correct answer is: Desktop website for exercise news
Explanation: The answer “Desktop website for exercise news” is correct.
The workout clothing retail chain’s campaign focuses on reaching mobile devices (smartphones and tablets). Placing an ad on a desktop website for exercise news would target users on desktop computers, which falls outside the stated scope of their mobile campaign objective. While users might access this website on mobile devices, the placement itself is categorized as a desktop website and wouldn’t be a direct placement targeting mobile inventory. To effectively reach smartphone and tablet users, they should focus on mobile-specific ad placements and inventory.
While a specific Google help page listing all placement options and their device targeting might not exist, the general principles of targeting in Campaign Manager 360 allow for specifying device categories for ad delivery. Information on targeting options can be found in the Campaign Manager 360 Help Center under “Targeting.”