Last Updated on 1 month by School4Seo Team

In Google Analytics 4, distinct user interactions for a mobile app and website are measured and reported as events.

• As hits
• As views
• As sessions
• As events

The correct answer is:  As events

Explanation: In Google Analytics 4, distinct user interactions for a mobile app and website are measured and reported as events.

GA4 is event-based, meaning any interaction is tracked as an event. This unified approach simplifies cross-platform analysis, allowing you to see user behavior consistently across your app and website. Events provide granular data, enabling detailed analysis of specific user actions. This event-driven model offers flexibility and deeper insights compared to session-based tracking. By capturing all interactions as events, GA4 provides a holistic view of the user journey, regardless of the platform used.

As users engage with your website and app, Google Analytics measure and report distinct user interactions as events.

Analytics collects and stores user interactions with your website or your app as events. Events provide insight into what’s happening on your website or app, such as page views, button clicks, user actions, or system events.

An event allows you to measure a distinct user interaction on a website or app. For example, loading a page, clicking a link, and completing a purchase are all interactions you can measure with events.

Read more here: https://support.google.com/analytics/answer/9322688