A scenario that reflects a consideration the dental care products company should be aware of when using Campaign Manager 360 to begin a smartphone-focused mobile ad campaign is having a creative for an electric toothbrush that is mobile-optimized and leads to their mobile company website.

• A creative for dental floss is a dynamic animation, with HTML5 assets, and needs a strong Internet connection.
• A creative for mouthwash is a long-length video ad that sends users to a dental care information webpage.
• A creative for an electric toothbrush is mobile-optimized and leads to their mobile company website.
• A creative for organic toothpaste is large, animated, and has detailed flight specifications.

The correct answer is: A creative for an electric toothbrush is mobile-optimized and leads to their mobile company website.

Explanation: The answer “A creative for an electric toothbrush is mobile-optimized and leads to their mobile company website” is correct.

This scenario exemplifies a vital consideration for smartphone advertising: ensuring a positive mobile user experience. Smartphones have smaller screens and different interaction methods than desktops. A mobile-optimized creative is designed to fit these screens effectively and load quickly. Directing users to a mobile-friendly website ensures a seamless transition from the ad to the landing page, increasing engagement and conversion potential. Neglecting mobile optimization can result in poor user experience and diminished campaign effectiveness.

While a specific Google help page detailing all smartphone advertising considerations might not exist, the principles of mobile-first design and user experience are consistently highlighted in Google’s advertising best practices. Searching the Campaign Manager 360 and Google Ads Help Centers for “mobile optimization” and “mobile best practices” will provide supporting information.