An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign's optimization score is 40%. What does this score indicate?

An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

If an advertising executive’s campaign’s optimization score is 40%, it indicate that the campaign could be improved by 60% if the listed recommendations are followed.