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Google Shopping Advertising Exam

Which definition of attributes in the product feed is correct?

December 29, 2022October 14, 2022

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

December 29, 2022February 17, 2021

An advertiser should consider using Performance Planner on a monthly basis because Auctions fluctuate all the time.

Which can you sell on Google Shopping?

September 30, 2020April 25, 2019

When creating a file to upload to Merchant Center, what format is accepted?

September 30, 2020April 25, 2019

Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page.

September 30, 2020April 25, 2019

Shopping ads should be used for:

September 30, 2020April 25, 2019

Shopping campaigns use:

September 30, 2020April 25, 2019

How could you increase the number of conversions your Shopping campaign receives for about the same total cost?

September 8, 2020April 25, 2019

True or false: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase.

September 8, 2020April 25, 2019

Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

September 8, 2020April 25, 2019

Google Merchant center is used to:

September 8, 2020April 25, 2019

Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should do which of the following:

September 8, 2020April 25, 2019

What is a best practice to reduce the processing time of a new feed?

September 8, 2020April 25, 2019

Brian wants to know what would’ve happened if he’d selected different bid amounts in his Shopping campaign. He should:

September 8, 2020April 25, 2019

Which is a reason why Annie’s Google Merchant Center account would get suspended?

September 8, 2020April 25, 2019

May is in the process of expanding her store to support more territories. May’s Google Merchant Center account was suspended after adding new data feeds. Why was her account suspended?

September 8, 2020April 25, 2019

Why is it a best practice to set a bid for the “everything else in all products” product group?

September 8, 2020April 25, 2019

What does impression share indicate about a product group?

April 26, 2019April 25, 2019

Enhanced cost-per-click (ECPC) bidding should be used to:

September 8, 2020April 25, 2019

Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?

September 8, 2020April 25, 2019

Shopping ads can appear on:

September 8, 2020April 25, 2019

Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:

September 8, 2020April 25, 2019

What optimization recommendation might you make to a new client with Shopping campaigns that don’t include all of the products the company sells?

September 8, 2020April 25, 2019

Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page?

September 8, 2020April 25, 2019

Yves heard that the custom_label attributes can help him organize his Shopping campaign. With custom labels, Yves can provide:

September 8, 2020April 25, 2019

Quincy wants to make sure that he meets the Google Shopping policy to accurately represent his business or product. Which action should he take on his website to meet the policy?

September 8, 2020April 25, 2019

True or false: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.

September 8, 2020April 25, 2019

According to Google Shopping policies, what would cause the disapproval of individual items or an entire Merchant Center account?

September 8, 2020April 25, 2019

Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?

April 26, 2019April 25, 2019

Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must

September 8, 2020April 25, 2019

Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day.

September 8, 2020April 25, 2019

You’re optimizing a client’s Shopping campaign to drive online sales and are assessing the company’s website.

September 8, 2020April 25, 2019

To maintain active product data, you must update your data every

September 8, 2020April 25, 2019

Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to:

September 8, 2020April 25, 2019

When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

September 8, 2020April 25, 2019

What should Kevin take into account when optimizing the title attribute for his new line of surfboards?

September 8, 2020April 25, 2019

To help with your campaign strategy, you can use custom labels to:

September 8, 2020April 25, 2019

What does Niharika need to do first if she wants to enable automatic item updates for the price and availability of her products?

September 8, 2020April 25, 2019

Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and 5 notifications.

September 8, 2020April 25, 2019

Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie

September 8, 2020April 25, 2019

Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products.

September 8, 2020April 25, 2019

Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group.

September 8, 2020April 25, 2019

Which products should you submit the identifier_exists attribute with a value of no for?

September 8, 2020April 25, 2019

In a Shopping campaign, conversion tracking

September 8, 2020April 25, 2019

A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of AdWords’ automated bidding features

September 8, 2020April 25, 2019

How can Helen provide free shipping for a small group of promotional products?

September 8, 2020April 25, 2019

You can use campaign priority to:

September 8, 2020April 25, 2019

Google Merchant Center can be used to:

September 8, 2020April 25, 2019

What’s the best way to indicate in a feed that a product is on sale for a limited time?

September 8, 2020April 25, 2019

You should use multiple ad groups when you want to:

September 8, 2020April 25, 2019

You can use custom labels in a product data feed to:

September 8, 2020April 25, 2019

To subdivide products in Shopping campaigns using your own set product structure, you should use:

September 8, 2020April 25, 2019

How can you lose your claimed URL?

September 8, 2020April 25, 2019

Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping?

September 8, 2020April 25, 2019

Which is a required attribute when submitting a product to Google Merchant Center?

September 8, 2020April 25, 2019

Which AdWords/google ads campaign settings should Sarah choose in order to sell products to California residents only?

September 8, 2020April 25, 2019

Merchants use Google Merchant Center for which purpose?/Merchants use Google Merchant Center to:

September 8, 2020April 25, 2019

If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

September 8, 2020April 25, 2019

Which email contact does Google use to notify merchants about account warnings?

September 8, 2020April 25, 2019

Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?

September 8, 2020April 25, 2019

For a Shopping campaign, you can use AdWords to

September 8, 2020April 25, 2019

Marie’s new camera product falls into two different Google product categories. What should she use for this attribute?

September 8, 2020April 25, 2019

Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin,’ ‘mpn,’ and ‘brand’ is valid?

September 8, 2020April 25, 2019

How should Chris estimate how a different bid amount would impact his store’s online traffic?

September 8, 2020April 25, 2019

If a product doesn’t have an image available, you should:

September 8, 2020April 25, 2019

What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?

September 8, 2020April 25, 2019

When preparing to submit a new data feed, you should:

September 8, 2020April 25, 2019

Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?

September 8, 2020April 25, 2019

Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?

September 8, 2020April 25, 2019

Ben is creating product images. A common best practice is to:

September 8, 2020April 25, 2019

Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

February 18, 2021April 25, 2019

Why can’t Ellen see any benchmark data for her new Shopping campaign?

September 8, 2020April 25, 2019

You can use a product group with a single bid to:

September 8, 2020April 25, 2019

Google Merchant Center is used for:

September 8, 2020April 25, 2019

Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon.

September 8, 2020April 25, 2019

Data feeds provide a list of your inventory with important product details in Google Merchant Center

September 8, 2020April 25, 2019

In order to offer products in different countries, you should:

September 8, 2020April 25, 2019

Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account?

September 8, 2020April 25, 2019

An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales.

September 8, 2020April 25, 2019

Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses.

September 8, 2020April 25, 2019

To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should

September 8, 2020April 25, 2019

Shopping ads on google.com

September 8, 2020April 25, 2019

To set up a Shopping campaign, you’ll need to link your Google Merchant Center account and:

September 8, 2020April 25, 2019

Jane’s product feed would get disapproved due to:

September 8, 2020April 25, 2019

The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed.

September 8, 2020April 25, 2019

You’re optimizing the Shopping campaign for an online jewelry retailer promoting its new line of engagement rings. If you know that people who research engagement rings across multiple devices take longer to convert

September 8, 2020April 25, 2019

Which devices can Shopping ads appear on?

September 8, 2020April 24, 2019

Shopping ads can be targeted to:

September 8, 2020April 24, 2019

Product groups are eligible for the Bid Simulator:

September 8, 2020April 24, 2019

Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?

September 8, 2020April 24, 2019

Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:

September 8, 2020April 24, 2019

You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?

September 8, 2020April 24, 2019

You can use custom labels to:

September 8, 2020April 24, 2019

In shopping campaigns, product groups are used to:

September 8, 2020April 24, 2019

When optimizing the title attribute for her new line of bicycles, Matilda should include:

September 8, 2020April 24, 2019

Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:

September 8, 2020April 24, 2019

Creating multiple products groups within one ad group allows you to:

September 8, 2020April 24, 2019

Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism.

September 8, 2020April 24, 2019

Campaign priorities determine your bids according to which rule:

September 8, 2020April 24, 2019

To prevent your Shopping ads from appearing for certain search terms, you would

September 8, 2020April 24, 2019

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