Google Shopping Advertising Exam

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

An advertiser should consider using Performance Planner on a monthly basis because Auctions fluctuate all the time.

Which can you sell on Google Shopping?

When creating a file to upload to Merchant Center, what format is accepted?

Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page.

Shopping ads should be used for:

Shopping campaigns use:

How could you increase the number of conversions your Shopping campaign receives for about the same total cost?

True or false: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase.

Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

Google Merchant center is used to:

Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should do which of the following:

What is a best practice to reduce the processing time of a new feed?

Brian wants to know what would’ve happened if he’d selected different bid amounts in his Shopping campaign. He should:

Which is a reason why Annie’s Google Merchant Center account would get suspended?

May is in the process of expanding her store to support more territories. May’s Google Merchant Center account was suspended after adding new data feeds. Why was her account suspended?

Why is it a best practice to set a bid for the “everything else in all products” product group?

What does impression share indicate about a product group?

Enhanced cost-per-click (ECPC) bidding should be used to:

Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?

Shopping ads can appear on:

Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:

What optimization recommendation might you make to a new client with Shopping campaigns that don’t include all of the products the company sells?

Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page?

Yves heard that the custom_label attributes can help him organize his Shopping campaign. With custom labels, Yves can provide:

Quincy wants to make sure that he meets the Google Shopping policy to accurately represent his business or product. Which action should he take on his website to meet the policy?

True or false: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.

According to Google Shopping policies, what would cause the disapproval of individual items or an entire Merchant Center account?

Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?

Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must

Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day.

You’re optimizing a client’s Shopping campaign to drive online sales and are assessing the company’s website.

To maintain active product data, you must update your data every

Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to:

When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

What should Kevin take into account when optimizing the title attribute for his new line of surfboards?

To help with your campaign strategy, you can use custom labels to:

What does Niharika need to do first if she wants to enable automatic item updates for the price and availability of her products?

Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and 5 notifications.

Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie

Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products.

Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group.

Which products should you submit the identifier_exists attribute with a value of no for?

In a Shopping campaign, conversion tracking

A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of AdWords’ automated bidding features

How can Helen provide free shipping for a small group of promotional products?

You can use campaign priority to:

Google Merchant Center can be used to:

What’s the best way to indicate in a feed that a product is on sale for a limited time?

You should use multiple ad groups when you want to:

You can use custom labels in a product data feed to:

To subdivide products in Shopping campaigns using your own set product structure, you should use:

How can you lose your claimed URL?

Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping?

Which is a required attribute when submitting a product to Google Merchant Center?

Which AdWords/google ads campaign settings should Sarah choose in order to sell products to California residents only?

Merchants use Google Merchant Center for which purpose?/Merchants use Google Merchant Center to:

If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

Which email contact does Google use to notify merchants about account warnings?

Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?

For a Shopping campaign, you can use AdWords to

Marie’s new camera product falls into two different Google product categories. What should she use for this attribute?

Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin,’ ‘mpn,’ and ‘brand’ is valid?

How should Chris estimate how a different bid amount would impact his store’s online traffic?

If a product doesn’t have an image available, you should:

What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?

When preparing to submit a new data feed, you should:

Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?

Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?

Ben is creating product images. A common best practice is to:

Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

Why can’t Ellen see any benchmark data for her new Shopping campaign?

You can use a product group with a single bid to:

Google Merchant Center is used for:

Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon.

Data feeds provide a list of your inventory with important product details in Google Merchant Center

In order to offer products in different countries, you should:

Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account?

An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales.

Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses.

To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should

Shopping ads on google.com

To set up a Shopping campaign, you’ll need to link your Google Merchant Center account and:

Jane’s product feed would get disapproved due to:

The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed.

You’re optimizing the Shopping campaign for an online jewelry retailer promoting its new line of engagement rings. If you know that people who research engagement rings across multiple devices take longer to convert

Which devices can Shopping ads appear on?

Shopping ads can be targeted to:

Product groups are eligible for the Bid Simulator:

Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?

Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:

You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?

You can use custom labels to:

In shopping campaigns, product groups are used to:

When optimizing the title attribute for her new line of bicycles, Matilda should include:

Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:

Creating multiple products groups within one ad group allows you to:

Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism.

Campaign priorities determine your bids according to which rule:

To prevent your Shopping ads from appearing for certain search terms, you would

In Google Merchant Center, a target country is the country where: