George wants to advertise online, but his profit margins are tight. He’s worried the spend won’t provide the income he needs. How can Smart Shopping campaigns help George get the results he needs?

Smart Shopping campaigns can be set with a target return on ad spend. If George has a minimum return goal for his campaign and worried the spend won’t provide the income he needs, he can also set a target return on ad spend (ROAS) to influence how Google sets bids and deliver ads. Smart Shopping … Read more

Gemma wants to promote her online handbag business to a wide audience But she’s busy creating handbags for her clients, and has little time to manage the specifics of an advertising campaign. How can Smart Shopping campaigns help her achieve this?

By showing her ads across multiple audiences and networks. Smart Shopping campaigns combines Standard Shopping campaigns and Display Remarketing campaigns to automatically promote Gemma’s handbag business across networks and wide audience. It will show her ads across multiple audiences and networks. Learn more here: Skillshop Shopping Ads Certification Second chapter: Reach More Customers with Shopping … Read more

Jodi creates custom hair pieces. She just launched her first online advertising campaign, and it included a Showcase Shopping ad. Where will Jodi’s Showcase Shopping ad be featured?

At the top of a Google search for “cute hair accessories.” Jodi’s first online advertising campaign’s Showcase Shopping ad will be featured at the top of a Google search for “cute hair accessories.”

How can Smart Shopping campaigns make promoting your business less time-consuming and easier to manage?

By automatically uploading product details from manufacturers’ websites. Smart Shopping campaigns make promoting your business less time-consuming and easier to manage by automatically uploading product details from manufacturers’ websites. You needs to link your Merchant Center account, set a budget, upload assets, and let us know the country of sale. Google’s system will pull from … Read more

Ben sells homemade artisan soaps at a mall kiosk called Fresh Soaps. He’s considering running a Local Inventory ad with Google. What unique type of information would Ben’s Local Inventory ad show?

Brick-and-mortar location Local Inventory ad’s primary purpose is to drive consumers to Ben’s Fresh Soaps stores to complete a purchase. This ad will show Ben’s Brick-and-mortar location at a mall. Learn more here: Skillshop Shopping Ads Certification Third chapter: Drive Shoppers In-Store with Local Product Ads Sub-Chapter: Bring shoppers into your stores with Local Inventory … Read more

How can a Shopping ad help retail businesses create ads that encourage your potential customers to visit your brick-and-mortar stores?

Shopping ads let you surface your local inventory, and share store details for users searching near a store. Local Inventory Ads show your products and store information to shoppers who are nearby and searching on Google. Their primary purpose is to drive consumers to your brick-and-mortar stores to complete a purchase. Learn more here: Skillshop … Read more

Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a Showcase Shopping ad to promote her company’s brand. What will Susan need to create a successful Showcase Shopping ad?

Curated lifestyle images and creative copy to set her products apart from the competition. To create a successful Showcase Shopping ad Susan, need to Curated lifestyle images and creative copy to set her products apart from the competition. By curating her lifestyle images and copy, Susan can shape the experience that shoppers have as they … Read more

Office King is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditional print ads and Local Catalog ads. What’s one distinguishing feature of Local Catalog ads?

They enable OfficeKing to measure store visits. One distinguishing feature of Local Catalog ads is that they can enable OfficeKing to measure store visits. Office King can Monitor and improve the performance of their ads with precise and real-time store visit data. Learn more here: Skillshop Shopping Ads Certification Third chapter: Drive Shoppers In-Store with … Read more

How do product images and prices contribute to a seamless shopping experience in Shopping Ads?

Potential customers can quickly see whether the product fits their expectations. Product images and prices contribute to a seamless shopping experience in Shopping Ads. By giving consumers a strong sense of the products, you’re selling before they click the ad, they’re more likely to take action. Potential customers can quickly see whether the product fits … Read more

Courtney’s online campaigns have produced plenty of clicks, but not as many sales as she expected. How can Shopping ads help make sure the clicks the ads receive come from customers more interested in her products?

By providing product data and details before the ad is opened. Shopping ads, which include rich imagery, price, and in-stock status, are served on Google and around the web where current and potential customers can discover Courtney’s brand. By giving consumers a strong sense of the products Courtney is selling before they click the ad, … Read more