George wants to advertise online, but his profit margins are tight. He’s worried the spend won’t provide the income he needs. How can Smart Shopping campaigns help George get the results he needs?

George wants to advertise online, but his profit margins are tight. He’s worried the spend won’t provide the income he needs. How can Smart Shopping campaigns help George get the results he needs? Smart Shopping campaigns can buy a permanent ad slot on a website. Smart Shopping campaigns automatically produce long-term profit estimates. Smart Shopping … Read more

Gemma wants to promote her online handbag business to a wide audience But she’s busy creating handbags…

Gemma wants to promote her online handbag business to a wide audience But she’s busy creating handbags for her clients, and has little time to manage the specifics of an advertising campaign. How can Smart Shopping campaigns help her achieve this? By ensuring Gemma’s entire product range is shown each day. By trying to show … Read more

Jodi creates custom hair pieces. She just launched her first online advertising campaign, and it included a…

Jodi creates custom hair pieces. She just launched her first online advertising campaign, and it included a Showcase Shopping ad. Where will Jodi’s Showcase Shopping ad be featured? In print materials that contain ads from other hair accessory brands. In a sidebar on the website for other hair accessory brands. On a mobile Google search … Read more

How can Smart Shopping campaigns make promoting your business less time-consuming and easier to manage?

How can Smart Shopping campaigns make promoting your business less time-consuming and easier to manage? By e-mailing daily summary reports to business owners. By having Smart Shopping campaigns use simple setup templates. By automating bid optimization and audience targeting. By automatically uploading product details from manufacturers’ websites. Correct Answer is: By automatically uploading product details … Read more

Ben sells homemade artisan soaps at a mall kiosk called Fresh Soaps. He’s considering running a Local Inventory…

Ben sells homemade artisan soaps at a mall kiosk called Fresh Soaps. He’s considering running a Local Inventory ad with Google. What unique type of information would Ben’s Local Inventory ad show? Product origination In-store coupon codes Local consumer ratings Brick-and-mortar location Correct Answer is: Brick-and-mortar location Local Inventory ad’s primary purpose is to drive … Read more

How can a Shopping ad help retail businesses create ads that encourage your potential customers to visit your…

How can a Shopping ad help retail businesses create ads that encourage your potential customers to visit your brick-and-mortar stores? Shopping ads use specific keywords to show products that most closely match what your potential customer is looking for. Shopping ads feature 60-second product video reviews, heightening potential customer interest. Shopping ads expand to show … Read more

Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a Showcase…

Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a Showcase Shopping ad to promote her company’s brand. What will Susan need to create a successful Showcase Shopping ad? A tagging system that incorporates a variety of potential keywords to set her products apart from the competition. A … Read more

Office King is a well-established business that’s been running print ads for their office-supply store for…

Office King is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditional print ads and Local Catalog ads. What’s one distinguishing feature of Local Catalog ads? They’re published on … Read more

How do product images and prices contribute to a seamless shopping experience in Shopping Ads?

How do product images and prices contribute to a seamless shopping experience in Shopping Ads? People click on ads with images more often than plain text ads. Potential customers can choose a specific product color before clicking the ad. The combination of price and image lets customers judge the quality of the product. Potential customers … Read more

Courtney’s online campaigns have produced plenty of clicks, but not as many sales as she expected. How can…

Courtney’s online campaigns have produced plenty of clicks, but not as many sales as she expected. How can Shopping ads help make sure the clicks the ads receive come from customers more interested in her products? By showing ads more frequently than other campaign types. By displaying current stock level before the ad is opened. … Read more