Google Ads Shopping Certification

How can advertisers use shopping ads to grow sales? Correct Answer is: By selecting a specific…

Julia owns a used video game store. She’s been using google shopping ads for a few months.

Wade owns HomeThings, a shop that sells home cash-and-carry goods. He says he’s interested in expanding

Google shopping helps retailers provide customers with seamless experiences meant to encourage action.

Courtney sells handbags through her online boutique. Her online normal campaigns…

Shopping ads help improve the quality of leads over standard text ads by providing detailed product information.

For which business are Local Inventory ads ideal? Correct Answer is: Flowers by Beth,

A single branch of Shiny Shoes has been operating across North America since 1917.

Chris is the marketing director for Keys & Strings, a company that makes custom pianos.

Laura’s website data shows that visitors place items in their shopping carts but fail to complete the purchase.

How do Smart Shopping campaigns use machine learning to show a variety of the most

Carey has used Google Ads for some time, but he recently found he doesn’t have time

What are two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity? (Choose two.) By providing third-party tools that can help you obtain impression-share data. By ensuring your ads automatically respond to personal events, such as birthdays. By providing suggested retail prices for your products … Read more

What are two ways to grow your business by helping consumers who want to buy at a local, physical store? (Choose two.) Ensure the entire range of products is available in-store. Provide free refreshments in-store. Allow shoppers a 28-day trial period. Allow shoppers to buy online and pick up at the store. Provide opening hours, … Read more

Angelo owns a bookstore and has been running a Google Shopping campaign for several months. He needs to monitor how different books are performing. How can Angelo get the information he needs? Angelo can add new product groups and arrange them to show how many clicks a specific book received. Angelo can use benchmarking data … Read more

How do Smart Shopping campaigns work to maximize conversion value while simplifying campaign management across networks, leveraging machine learning? By automatically optimizing daily spend, based on trend data. By automatically optimizing special offers for selected products. By automatically optimizing web-page optimization for searches. By automatically optimizing bids, audiences, and products displayed. Correct Answer is: By … Read more

What can automated bidding help an advertiser improve? Calls-to-action Competition Languages Performance Correct Answer is: Performance Automated bidding helps an advertiser improve Performance. Google Ads automated bidding is the best solution to efficiently account for all available signals to help improve performance. Learn more here: Skillshop Shopping Ads Certification Sixth chapter: Increase Efficiency with Automated … Read more

If Klothes for Kats uses Local Catalog ads, their ads can be shown in different views. Which two statements are true about views that are available in Local Catalog ads? (Choose two.) Product view, where potential customers can see recent purchases made by existing customers. Product view, where potential customers can see a particular cat … Read more

What’s one way to make good use of data to accelerate your business and improve profitability? Create informative spreadsheets for regular meetings. Send out birthday and holiday gifts to previous customers. Offer discount vouchers to those who’ve bought from similar stores. Create personalized product recommendations. Correct Answer is: Create personalized product recommendations. The one way … Read more

Greg owns a company, Keys & Strings, that makes custom pianos. Keys & Strings sells their pianos through their website. Greg would like to increase sales of his brand of pianos. Why would Greg use a Showcase Shopping ad? To engage potential customers who make local intent queries regarding pianos. To engage customers at the … Read more

Lance has been running Local Inventory ads to promote his antique toy shop. He’s considering running additional ad campaigns with Google. What’s an easy next step Lance can take to expand his brand’s reach? Add a second brick-and-mortar location. Transition to 100% digital marketing by eliminating traditional print materials. Replace the Local Inventory ads with … Read more

How does Google Ads help a business organize inventory, letting the business match its advertising goals? The business can run inventory performance reports weekly to track how manyproducts have sold to specific demographic markets. The business can organize products based on the products’ retail prices, sothey’re delivered only to those searching in specific price ranges. … Read more

Your website data shows that many visitors place items in their shopping carts, but fail to complete the purchase. You want to grow your business by increasing sales. What should you do first? Test daily: Test a new website layout and color scheme each day. Lower price: Consider reducing the price of your product(s) for … Read more

How can running a Local Inventory ad increase your return on investment (ROI)? By advertising your store’s address and its offerings on the radio. By sending a follow-up survey via e-mail after a new customer leaves your brick-and-mortar store. By A/B testing potential new logos and tracking which is most effective. By bringing online shoppers … Read more

How has consumer shopping behavior changed in recent years? People are buying more items but less frequently. People are buying fewer items and less frequently. People are buying more items and more frequently. People are buying fewer items more frequently. Correct Answer is: People are buying fewer items more frequently. The consumer shopping behavior changed … Read more

Brenda designs bespoke furniture, and just finalized her first Showcase Shopping ad. She wants to show the ad to her family. How can Brenda find her Showcase Shopping ad? It will rotate with other ads, so it may be seen randomly in the sidebar after any Google search. It’s placed for impact, so it will … Read more

A single branch of Simpson Shoes has been operating since 1917. A new marketing team member suggested they look into Local Inventory ads. The owner, Bert Simpson, is concerned about where potential customers might see the ad. Where would the Simpson Shoes Local Inventory ad appear? On a billboard anywhere in North America. In a … Read more

Wade’s the owner of HomeThings, a shop that sells home cash-and-carry goods. He says he’s interested in expanding his marketing reach. You suggest running a Local Catalog ad. What’s an accurate description of Local Catalog ads you could give Wade? They’re ad campaigns, delivered via storytelling e-mails. They’re short ads, delivered via SMS. They’re customer-friendly … Read more

Isabella owns a bookstore and has been running a Google Shopping campaign for several months. She’d like to identify growth opportunities in her business. How can the reporting feature in Google Shopping ads help Isabella get the information she needs? She can monitor and arrange new product groups to find opportunities. She can filter her … Read more

What’s one way to use Google’s data across all platforms, to increase your retail company’s performance and profitability? Identify profitable geographical regions for new stores. Create insightful and popular video promotions. Build e-mail lists for marketing to new customers. Personalize the customer experience wherever they may be searching. Correct Answer is: Personalize the customer experience … Read more

Which two features, available as additions to Shopping Campaign ads, can benefit marketers and drive sales? (Choose two.) Clothing size guide Merchant auto-text response Merchant live chat Google customer reviews Merchant promotions Correct Answers are: Google customer reviews and Merchant promotions The two features Google customer reviews and Merchant promotions, available as additions to Shopping … Read more

Which product attributes in Shopping campaign ads are important for giving shoppers the most meaningful information needed, all at a single glance? Brand name, product price, and video footage Product image, stock level, and video Brand name, product video, and price comparison Product image, price, and store name Correct Answer is: Product image, price, and … Read more

BetsysBookBar is a book store and cafe that’s had a brick-and-mortar location for years. They’re looking at ways to move into online marketing, and want to optimize their experience with Google ads. What are two options for using Local Inventory ads that are available to BetsysBookBar? (Choose two.) Use a Bing-hosted local storefront. Select an … Read more

Cheryl is the owner of HomeThings, a shop that sells home goods. You, as her marketing intern, are describing the various Google Ad offerings. What’s an accurate description of Local Catalog ads you could give Cheryl? They’re traditional print-marketing materials. They allow vendors to A/B test product images. They allow groups of vendors to publish … Read more

Which two brand qualities are today’s consumers most likely to find helpful? (Choose two.) Sharing their data with similar vendors. Offering discounts for bulk purchases. Creating an automatic e-mail subscription. Providing a seamless experience. Making it easy to discover new things. Correct Answers are: Providing a seamless experience. and Making it easy to discover new … Read more

Susan is the marketing director for a chain of bakeries that make artisan bread. She recently did a photoshoot of the company’s line of breads, and is looking for an online advertising solution to promote their brand. Why are Showcase Shopping ads the right choice for Susan? By showing price-comparison charts that illustrate their bread’s … Read more

You use Google Shopping ads to promote customer engagement with your products. How can this increase your business’s presence in searches? Several Shopping ads will be displayed for your products based on specific categories potential customers have selected. Multiple Shopping ads for the same product will be repeated as a potential customer scrolls through a … Read more

Where can Shopping campaign ads appear on desktop search results pages? Only at the top of the search results. At any position within the search results. Only at the top and bottom of search results Only at the top or to the right of search results. Correct Answer is: Only at the top or to … Read more

Rhonda sells homemade artisan soaps. She just opened her first brick-and-mortar shop, Soaps by Rhonda, and she’s considering running a Local Inventory ad with Google. What does Rhonda need to run a successful Local Inventory ad? Steeply discounted pricing Curated lifestyle pictures Unique copy that differentiates her brand Up-to-date product availability Correct Answer is: Up-to-date … Read more

A single branch of Simpson Shoes has been operating since 1917. As they consider moving into online marketing, the owner, Bert Simpson, wants to focus on a specific, potential customer type. Which potential customer would benefit from Simpson Shoes running a Local Inventory ad? Paul, who’s looking for the cheapest pair of shoes regardless of … Read more

Which two product attributes are shown in Google Shopping campaign ads to help engage potential customers with relevant information? (Choose two.) Price-per-click Material Keywords Image Price Correct Answers are: Image and Price The two product attributes that are shown in Google Shopping campaign ads are Image and Price. These attributes help engage potential customers with … Read more

Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells their pianos through their website, and has a small but loyal customer base. Chris is tasked with increasing the size of Keys & Strings’ customer base. Why is a Showcase Shopping ad the right choice for … Read more

Peter has a new online store selling electric bikes and spares. He wants to promote his business, but with a simple solution that provides a wide reach for his products. How can Smart Shopping campaigns help Peter with his sales? By promoting only Peter’s best-selling products. By providing a daily e-mail listing recommendations for change. … Read more

George wants to advertise online, but his profit margins are tight. He’s worried the spend won’t provide the income he needs. How can Smart Shopping campaigns help George get the results he needs? Smart Shopping campaigns can buy a permanent ad slot on a website. Smart Shopping campaigns automatically produce long-term profit estimates. Smart Shopping … Read more

Gemma wants to promote her online handbag business to a wide audience But she’s busy creating handbags for her clients, and has little time to manage the specifics of an advertising campaign. How can Smart Shopping campaigns help her achieve this? By ensuring Gemma’s entire product range is shown each day. By trying to show … Read more

Jodi creates custom hair pieces. She just launched her first online advertising campaign, and it included a Showcase Shopping ad. Where will Jodi’s Showcase Shopping ad be featured? In print materials that contain ads from other hair accessory brands. In a sidebar on the website for other hair accessory brands. On a mobile Google search … Read more

How can Smart Shopping campaigns make promoting your business less time-consuming and easier to manage? By e-mailing daily summary reports to business owners. By having Smart Shopping campaigns use simple setup templates. By automating bid optimization and audience targeting. By automatically uploading product details from manufacturers’ websites. Correct Answer is: By automatically uploading product details … Read more

Ben sells homemade artisan soaps at a mall kiosk called Fresh Soaps. He’s considering running a Local Inventory ad with Google. What unique type of information would Ben’s Local Inventory ad show? Product origination In-store coupon codes Local consumer ratings Brick-and-mortar location Correct Answer is: Brick-and-mortar location Local Inventory ad’s primary purpose is to drive … Read more

How can a Shopping ad help retail businesses create ads that encourage your potential customers to visit your brick-and-mortar stores? Shopping ads use specific keywords to show products that most closely match what your potential customer is looking for. Shopping ads feature 60-second product video reviews, heightening potential customer interest. Shopping ads expand to show … Read more

Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a Showcase Shopping ad to promote her company’s brand. What will Susan need to create a successful Showcase Shopping ad? A tagging system that incorporates a variety of potential keywords to set her products apart from the competition. A … Read more

Office King is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditional print ads and Local Catalog ads. What’s one distinguishing feature of Local Catalog ads? They’re published on … Read more

How do product images and prices contribute to a seamless shopping experience in Shopping Ads? People click on ads with images more often than plain text ads. Potential customers can choose a specific product color before clicking the ad. The combination of price and image lets customers judge the quality of the product. Potential customers … Read more

Courtney’s online campaigns have produced plenty of clicks, but not as many sales as she expected. How can Shopping ads help make sure the clicks the ads receive come from customers more interested in her products? By showing ads more frequently than other campaign types. By displaying current stock level before the ad is opened. … Read more

Which statement describes modern shopping behavior? People are buying more often, and more items each time. People are buying less often, but more items each time. People are buying less often, and fewer items each time. People are buying more often, but fewer items each time. Correct Answer is: People are buying more often, but … Read more

Which type of automated bidding strategy is enhanced cost-per-click (ECPC)? Awareness-based bidding Consideration-focused bidding Revenue-focused bidding Conversion-focused bidding Correct Answer is: Conversion-focused bidding Conversion-focused bidding strategy is enhanced cost-per-click (ECPC). This strategy automatically adjusts your manual bid up or down based on each click’s likelihood to result in a conversion. Learn more here: Skillshop Shopping … Read more

Aaron’s been running Shopping ads for some time, and he’s interested in experimenting with ways to improve sales performance by using additional features. Which benefit might he obtain by using Merchant Promotions? When he adds promotions to products he sells on Google, he can be sure the ROI for featured products will increase. When he … Read more

Alex has only a limited budget, and he needs to use it effectively. How do Smart Shopping campaigns simplify the process of advertising with a limited budget? By attempting to reduce daily spend to a minimum. By only displaying ads at times of low-search traffic. By displaying ads only on low-traffic websites. By automating bidding … Read more

Lance, the owner of a long-standing antique toy shop, hears the youngsters in his shop talk about how effective the Display ad from Toys by Tammy was. He becomes interested in accessing the Google Display Network (GDN). What’s one way Lance could use the GDN? By scheduling a slot in the Google Display Network calendar. … Read more

How do Shopping ads help improve qualified leads over standard text ads as part of a seamless retail experience? Shopping ads are larger and more prominent than text ads. Shopping ads are repeated multiple times on a single set of search results. Shopping ads are only shown to customers who’ve already shown an interest in … Read more

Which statement is true about Local Catalog ads? Local Catalog ads are SMS campaigns that send pre-sale information to loyal customers. Local Catalog ads are banner or sidebar images that show when a potential customer browses a similar brand’s website. Local Catalog ads provide a weekly hard-copy newsletter that supports a company’s online ads and … Read more

Which type of automated bidding strategy is target cost-per-acquisition (CPA)? Consideration-focused bidding Revenue-focused bidding Awareness-based bidding Conversion-focused bidding Correct Answer is: Conversion-focused bidding Target cost-per-acquisition (CPA) is Conversion-focused bidding strategy. This strategy automatically sets bids to help you increase conversions while reaching your average cost-per-acquisition goal. Learn more here: Skillshop Shopping Ads Certification Sixth chapter: … Read more

What are two features that can appear on Shopping campaign ads in order to drive online sales? (Choose two.) Customer surveys One-click purchase 360-degree product view Product ratings Free shipping Correct Answers are: Product ratings and Free shipping Product rating and Free shipping are the two features that can appear on Shopping campaign ads in … Read more

Alice owns a business selling a range of backpacks for business users and worldwide travelers. She spends most of her time managing stock levels, staff, and her company’s finances, so she’s worried that running Google Ads might be too time-consuming. How do Smart Shopping campaigns simplify campaign management? Smart Shopping campaigns generate weekly inventory stock … Read more

Jonah’s Surf Shop has been running Google ads for years, and now they’re interested in introducing a new type of online ad. Which potential customer could Jonah reach by running Local Inventory ads? Anna, who’s unsure whether she wants a surfboard or a stand-up paddleboard. Brian, who’s hoping to make a quick online purchase during … Read more

How can Smart Shopping campaigns help businesses easily promote their products without making large demands on their time? Smart Shopping campaigns are all based on single-size and standardized templates. Smart Shopping campaigns automatically adjust product pricing by region. Smart Shopping campaigns work entirely from the archived content of a business website. Smart Shopping campaigns automate … Read more

Maureen’s company sells first-aid kits for use in everyday situations. Because kits come in many sizes, with many features, and at many price points, Maureen finds it difficult to differentiate her company’s offerings from those of other vendors. Worse, potential customers may find it hard to compare search results for her products and prices with … Read more

Shopping ads help online businesses drive sales even before potential customers open ads for their products. That’s because shoppers are more likely to complete a purchase under what conditions? When an ad is placed in multiple locations throughout search results. When an ad features an animated product image gallery. When a business’s ad is the … Read more

What’s one way to create a seamless experience for your retail customers? Send e-mails to all previous visitors, offering free gifts. Provide a discount for returning visitors. Create a landing page that displays the most popular products bought each day. Make sure that items added to a cart are saved for later visits. Correct Answer … Read more

OfficePlus is a well-established business that’s been running print ads for their office-supply store for years. You’ve been asked to present Local Catalog ads as a potential solution for their consideration. What’s one way Local Catalog ads would benefit OfficePlus? By providing additional customer support. By adding bulk to their existing weekly mailer. By increasing … Read more

Books by Brock is a used bookstore that’s always used text ads. They’re looking at ways to optimize their experience with Google ads, and considering Local Inventory ads. What’s a unique feature of Local Inventory ads that can benefit Books by Brock? They appear across the Google Play store. They only appear to consumers within … Read more

How do Smart Shopping campaigns use automated bidding and placements, and machine learning to show a variety of the most relevant ads across Google networks to potential customers? By making suggestions for image styles and context-tested image frames. By testing different combinations of text and images. By collecting customer review data following site visits. By … Read more

Carey’s used Google Ads for some time, but he recently found he doesn’t have time to manage multiple campaigns effectively. How can Smart Shopping campaigns reduce Carey’s Ads management workload? Smart Shopping campaigns use very simple standard templates. Smart Shopping campaigns can only be edited once per month. Smart Shopping campaigns provide automatic reporting by … Read more

Sherman wants to be sure potential customers on mobile devices will see his Shopping ads, especially if their screens are small. In which position(s) on a search results page will Sherman’s Shopping campaign ads appear on mobile devices? Only at the bottom of the search results. At the top and bottom of search results. Evenly … Read more

Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells pianos through their website. Chris decides to use a Showcase Shopping ad to advertise his brand of pianos. Who’s Chris trying to reach with his Showcase Shopping ad? Potential customers who’ve already searched for other, similar … Read more

Glenn’s new business is growing slowly, but he’s worried about cash flow. How can Smart Shopping campaigns help Glenn’s business? By adjusting budgets automatically on a daily basis. By monitoring product stock levels and ordering. By linking directly with Glenn’s accounting software. By automatically attempting to maximize conversion value. Correct Answer is: By automatically attempting … Read more

Mary owns an automotive parts store, and wants to differentiate her brand. She’s considering launching new ads with Google to influence automotive shoppers at the start of their purchasing journey. If Mary went with Showcase Shopping ads, where would her customers see the ads? (Choose two.) In text messages sent from the Google Shopping app. … Read more

The website for your retail business is receiving a lot of visitors, but few of them are looking at more than one page. What’s most likely to be the problem? There are too many reader-pleasing images on your landing page. Your website doesn’t have a blog page to attract multiple page loads. Your navigation menu … Read more

Carrie owns a boutique shop that sells decorative, handmade pottery. She’s choosing an online ad campaign to allow a seamless shopping experience for her potential customers. What’s one benefit that Shopping campaign ads offer Carrie? They provide minimal information, so interested customers have to visit her website for more information. They provide value comparisons that … Read more

Office King is a well-established business that’s been using print ads for their office-supply store for years. How can Local Catalog ads help Office King? Local Catalog ads provide new ways for customers to receive support. Local Catalog ads encourage young, hip new customers. Local Catalog ads add a fresh new layer to the OfficeKing … Read more

Kathi, the owner of Klothes for Kats, is excited about the launch of her first Local Catalog ad. She remembers there are a few different views within the ad type. Which view will Kathi’s potential customers be able to browse on her new Local Catalog ad? Browse view, where potential customers can see everything Klothes … Read more

Boards by Ben is a surf shop that’s always used a Google-hosted storefront. They’re looking at ways to bring shoppers into their store with Local Inventory ads. What’s one benefit Boards by Ben can access by using a Local Inventory ad? The ability to show their products and store information to shoppers who are within … Read more

Gina owns a woodworking shop that makes custom cabinets. She uploads data to her Google Merchant Center to help create ads from her inventory. What data does a Shopping campaign use from her Merchant Center feed to place Gina’s ads? Her ad’s minimum required return on investment (ROI) Her ad’s preferred cost-per-click limits Her schedules … Read more

Joan sells fashion watches online, and she’s had great success with Google Shopping campaigns. Now, she’d like her business to do even better! How can Shopping ads make Joan’s Shopping ads even more profitable? With Shopping ads, she can make sure her available product discounts are always the largest. With Shopping ads, she can use … Read more

Tom wants a way to automatically create ads and simplify campaign management, using his resources and Google’s machine learning to create a variety of ads that will be displayed across networks. Which of Tom’s resources are needed to accomplish his aims as part of his Smart Shopping campaign? Images and text from manufacturer sites Website … Read more

What’s one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop? Consumers are more likely to remain loyal to a previous or popular brand. Consumers are buying less frequently from brands with high ratings. Consumers are buying less frequently outside of office hours. Consumers are buying from whichever platform … Read more

Anne sells homemade artisan soaps. She just brought her brick-and-mortar store online, and she’s considering running a Local Inventory ad with Google. How could a Local Inventory ad help Anne expand her business? By placing billboards in neighborhoods likely to have many artisan soap lovers. By recruiting existing customers as spokespeople to drive awareness of … Read more

How do Google Shopping ads drive engagement with potential customers to make their shopping experiences as seamless as possible? Customers can view and interact with attractive and engaging ads that are tailored specifically for audience segments based on demographics. Customers can view and interact with attractive and engaging ads that are displayed based on a … Read more

Which statement is true about Shopping ads? They let sellers use keywords to decide exactly how and where to show their ads. They let sellers use keywords to limit results to either Google Search pages or Google Shopping pages. They give shoppers limited information in order to increase curiosity regarding a product or service. They … Read more

Susan is the marketing director for a chain of bakeries that make artisan bread. She’s looking for an online advertising strategy to raise the bakery chain’s presence in their market. How can a Showcase Shopping ad help Susan promote her brand? By showing price-comparison charts that illustrate their bread’s value to potential customers. By presenting … Read more

How can advertisers use Shopping campaign ads in order to drive sales? By submitting a 30-second video demonstration of the product. By choosing color schemes that match their website’s appearance and style. By selecting a specific position on the page of search results. By taking advantage of Google customer reviews, merchant promotions, and product ratings. … Read more

What are two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity? (Choose two.) By providing third-party tools that can help you obtain impression-share data. By ensuring your ads automatically respond to personal events, such as birthdays. By providing suggested retail prices for your products … Read more

What’s one unique feature of Local Catalog ads? Their presentation can vary depending on which device a consumer uses. They’re equipped with both audio and visual content. They integrate across local electronic billboards, and then extend worldwide. They use data from Local Inventory ads. Correct Answer is: They use data from Local Inventory ads. Local … Read more

A single branch of Simpson Shoes has been operating since 1917. They recently ran their first online ad and after its launch the owner wanted to see the ad online. Where should the owner search to find his Local Inventory ad? When he is nearby Simpson Shoes using Google Maps to navigate. In the sidebar … Read more

Today’s consumers are more demanding and less patient than before. What’s one way to grow your business by delivering the type of service they expect? Make sure all products sold online are delivered the next day. Make sure your prices are the lowest, via frequent comparison with other vendors. Provide a mobile app that lets … Read more

What’s one way to increase your business profitability? Offer a voucher for an in-store product with every online sale completed. Offer free shipping on heavy and bulky items sold online. Remove top-selling online products from the physical store. Make use of data to improve your predictive decision-making. Correct Answer is: Make use of data to … Read more

Dante is the owner of HomeThings, a shop that sells home goods. He just launched a Local Catalog ad campaign. Where are two places a consumer might encounter Dante’s Local Catalog ad? (Choose two.) On roadside signs in high-traffic areas. In the results of a Google-powered search on a desktop computer. In the mail. In … Read more

Local Inventory ads are ideal for which business? Noah’s Custom Designs, who sells made-to-order custom furniture pieces. TheArtSpace, a gallery that hosts potential customers by appointment. QuikFixx, a start-up selling downloadable software. Flowers by Beth, an online floral shop that just opened a brick-and-mortar location. Correct Answer is: Flowers by Beth, an online floral shop … Read more