True or false? Shopping campaigns can help promote online and local inventory.
True, Shopping campaigns can help promote online and local inventory.
Google Ads Shopping Certification
True or false? Shopping ads use product data to determine how and where to show ads.
True, Shopping ads use product data to determine how and where to show ads.
Smart Shopping campaigns simplify campaign management by automating which of the following? Select All Correct Responses
Smart Shopping campaigns simplify campaign management by automating ad creation, targeting, bidding, and budget allocation.
Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they’re discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?
Showcase Shopping ads generally appear on Broader queries.
Which of the following is something retailers shouldn’t do in a shifting retail landscape?
Retailers shouldn’t Provide minimal information to simply things in a shifting retail landscape.
What can Local Catalog Ads do? Select All Correct Responses
Local Catalog Ads are highly visual and easy-to-browse mobile ads that reach viewers of Display ads. They can help drive foot traffic to local stores by highlighting store-specific products, inventory, prices, and store information.
Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.
YES, The primary purpose of Local Inventory Ads is to drive consumers to your brick-and-mortar stores to complete a purchase.
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
Maximize clicks is the automated bidding strategy that Jasmine should in her marketing for a chain of clothing stores. So that she could drive as many potential customers to her website as possible within a set budget.
Lance, the owner of a long-standing antique toy shop, hears the youngsters in his shop talk about how effective the Display ad from Toys by Tammy was. He becomes interested in accessing the Google Display Network (GDN). What’s one way Lance could use the GDN?
Lance could use the GDN by running a campaign of Local Catalog ads.
What are two ways to grow your business by helping consumers who want to buy at a local, physical store?
Allow shoppers to buy online and pick up at the store and Provide opening hours, locations, and stock levels are the two ways to grow your business by helping consumers who want to buy at a local, physical store.
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
Conversion-focused bidding strategy is target cost-per-acquisition (CPA). Consideration-focused bidding Revenue-focused bidding Awareness-based bidding Conversion-focused bidding Correct Answer is: Conversion-focused bidding Target cost-per-acquisition (CPA) is Conversion-focused bidding strategy. This strategy automatically sets bids to help you increase conversions while reaching your average cost-per-acquisition goal. Learn more here: Skillshop Shopping Ads Certification Sixth chapter: Increase Efficiency with … Read more
Which statement is true about Local Catalog ads?
The statement is true that Local Catalog ads are easy-to-browse display ads that showcase multiple products.
Alice owns a business selling a range of backpacks for business users and worldwide travelers. She spends most of her time managing stock levels, staff, and her company’s finances, so she’s worried that running Google Ads might be too time-consuming. How do Smart Shopping campaigns simplify campaign management?
Smart Shopping campaigns simplify campaign management by automating budget allocation, targeting, ad creation, and bidding.
What are two features that can appear on Shopping campaign ads in order to drive online sales? (Choose two.)
Product ratings and Free shipping are the two features that can appear on Shopping campaign ads in order to drive online sales.
How can Smart Shopping campaigns help businesses easily promote their products without making large demands on their time?
Smart Shopping campaigns automate key features of ad creation and placement. This is how Smart Shopping campaigns help businesses easily promote their products without making large demands on their time.
Jonah’s Surf Shop has been running Google ads for years, and now they’re interested in introducing a new type of online ad. Which potential customer could Jonah reach by running Local Inventory ads?
Jonah reach Rob, who wants to see a specific board in-store before he’ll purchase it by running Local Inventory ads.
What’s one way to create a seamless experience for your retail customers?
Make sure that items added to a cart are saved for later visits. This is the one way to create a seamless experience for your retail customers.
Shopping ads help online businesses drive sales even before potential customers open ads for their products. That’s because shoppers are more likely to complete a purchase under what conditions?
Shoppers are more likely to complete a purchase when they’re better informed prior to opening the ad. Shopping ads help online businesses drive sales even before potential customers open ads for their products
Maureen’s company sells first-aid kits for use in everyday situations. Because kits come in many sizes, with many features, and at many price points, Maureen finds it difficult to differentiate her company’s offerings from those of other vendors. Worse, potential customers may find it hard to compare search results for her products and prices with those of other vendors. How can Shopping ads address these concerns?
Maureen’s Shopping ads will only show a photo, price, title, store name, and product details. Customers can know at a glance if her kits fit their needs and budget.
Books by Brock is a used bookstore that’s always used text ads. They’re looking at ways to optimize their experience with Google ads, and considering Local Inventory ads. What’s a unique feature of Local Inventory ads that can benefit Books by Brock?
They can be used with merchant or Google-hosted storefronts. This is the unique feature of Local Inventory ads that can benefit Books by Brock.
OfficePlus is a well-established business that’s been running print ads for their office-supply store for years. You’ve been asked to present Local Catalog ads as a potential solution for their consideration. What’s one way Local Catalog ads would benefit OfficePlus?
By extending their reach beyond print is the one way Local Catalog ads would benefit OfficePlus.
Sherman wants to be sure potential customers on mobile devices will see his Shopping ads, especially if their screens are small. In which position(s) on a search results page will Sherman’s Shopping campaign ads appear on mobile devices?
Sherman’s Shopping campaign ads appear Only at the top of the search results on mobile devices search results page.
Glenn’s new business is growing slowly, but he’s worried about cash flow. How can Smart Shopping campaigns help Glenn’s business?
Smart Shopping campaigns can help Glenn’s business by automatically attempting to maximize conversion value.
Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells pianos through their website. Chris decides to use a Showcase Shopping ad to advertise his brand of pianos. Who’s Chris trying to reach with his Showcase Shopping ad?
Chris is trying to reach Potential customers who are early in their online search with his Showcase Shopping ad.
The website for your retail business is receiving a lot of visitors, but few of them are looking at more than one page. What’s most likely to be the problem?
Your website is too slow to load quickly on mobile devices, this is most likely to be the problem if your retail business is receiving a lot of visitors, but few of them are looking at more than one page.
Mary owns an automotive parts store, and wants to differentiate her brand. She’s considering launching new ads with Google to influence automotive shoppers at the start of their purchasing journey. If Mary went with Showcase Shopping ads, where would her customers see the ads? (Choose two.)
Mary’s customers see the Showcase Shopping ads At the top of Google searches on desktop computers. and At the top of Google searches on mobile browsers.
Office King is a well-established business that’s been using print ads for their office-supply store for years. How can Local Catalog ads help Office King?
Local Catalog ads can help extend OfficeKing’s ad reach outside the mailbox.
Carrie owns a boutique shop that sells decorative, handmade pottery. She’s choosing an online ad campaign to allow a seamless shopping experience for her potential customers. What’s one benefit that Shopping campaign ads offer Carrie?
Shopping campaign ads are visual, and provide detailed information about what she’s selling before someone even opens her ads.
Boards by Ben is a surf shop that’s always used a Google-hosted storefront. They’re looking at ways to bring shoppers into their store with Local Inventory ads. What’s one benefit Boards by Ben can access by using a Local Inventory ad?
The ability to show his products and store information to shoppers who are within 30 miles (48 km) of their store and searching on Google is the one benefit Boards by Ben can access by using a Local Inventory ad.
Kathi, the owner of Klothes for Kats, is excited about the launch of her first Local Catalog ad. She remembers there are a few different views within the ad type. Which view will Kathi’s potential customers be able to browse on her new Local Catalog ad?
Kathi’s potential customers will be able to browse Map view on her new Local Catalog ad.
Joan sells fashion watches online, and she’s had great success with Google Shopping campaigns. Now, she’d like her business to do even better! How can Shopping ads make Joan’s Shopping ads even more profitable?
Shopping ads can make Joan’s Shopping ads even more profitable. With Shopping ads, she can use Merchant Promotions to encourage shoppers to buy.
Gina owns a woodworking shop that makes custom cabinets. She uploads data to her Google Merchant Center to help create ads from her inventory. What data does a Shopping campaign use from her Merchant Center feed to place Gina’s ads?
Shopping campaign uses Her cabinet’s attributes, such as price from her Merchant Center feed to place Gina’s ads.
Tom wants a way to automatically create ads and simplify campaign management, using his resources and Google’s machine learning to create a variety of ads that will be displayed across networks. Which of Tom’s resources are needed to accomplish his aims as part of his Smart Shopping campaign?
Account product feed and uploaded assets are needed to accomplish his aims to automatically create ads and simplify campaign management, using his resources and Google’s machine learning.
What’s one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop?
Consumers are buying from whichever platform or brand gives the best experience. It’s the one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop.
Anne sells homemade artisan soaps. She just brought her brick-and-mortar store online, and she’s considering running a Local Inventory ad with Google. How could a Local Inventory ad help Anne expand her business?
Local Inventory ad help Anne expand her business by attracting potential customers who usually search for artisan soaps.
How do Google Shopping ads drive engagement with potential customers to make their shopping experiences as seamless as possible?
By letting Customers view and interact with attractive and engaging ads that give them a better sense of the product before they open the ad, Google Shopping ads drive engagement with potential customers to make their shopping experiences as seamless as possible.
Which statement is true about Shopping ads?
Shopping ads use an easy-to-understand format to give shoppers all the information they need at a glance.
Susan is the marketing director for a chain of bakeries that make artisan bread. She’s looking for an online advertising strategy to raise the bakery chain’s presence in their market. How can a Showcase Shopping ad help Susan promote her brand?
A Showcase Shopping ad can help Susan promote her brand By presenting a selection of their artisan breads to potential customers.
What are two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity? (Choose two.)
The two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity are by helping you identify growth opportunities with impression-share data. and by using benchmarking data to get insights into your market’s business landscape.
A single branch of Simpson Shoes has been operating since 1917. They recently ran their first online ad and after its launch the owner wanted to see the ad online. Where should the owner search to find his Local Inventory ad?
When he is nearby Simpson Shoes searching online for an in-stock style the owner should search to find his Local Inventory ad.
What’s one unique feature of Local Catalog ads?
One unique feature of Local Catalog ads is that they use data from Local Inventory ads.
Today’s consumers are more demanding and less patient than before. What’s one way to grow your business by delivering the type of service they expect?
Provide a seamless experience, using data to connect and personalize content is the one way to grow your business by delivering the type of service they expect.
Dante is the owner of HomeThings, a shop that sells home goods. He just launched a Local Catalog ad campaign. Where are two places a consumer might encounter Dante’s Local Catalog ad? (Choose two.)
There are two places a consumer might encounter Dante’s Local Catalog ad, In any of three-million sites and apps. and On a website during mobile browsing.
What’s one way to increase your business profitability?
Make use of data to improve your predictive decision-making is the one way to increase your business profitability.
How can advertisers use shopping ads to grow sales?
Advertisers can use shopping ads to grow sales by selecting a specific location on the search results page for their ads to appear.
Julia owns a used video game store. She’s been using google shopping ads for a few months. Which two forms of data are easily available for Julia to continue optimizing the performance of her campaigns?(choose two.)
Julia is using google shopping ads for a few months. She has some data available to continue optimizing the performance of her campaigns. She can check The number of clicks for each specific product and Benchmark data for comparisons across the competitive landscape.
Wade owns HomeThings, a shop that sells home cash-and-carry goods. He says he’s interested in expanding his marketing reach. You suggest running a local catalog ad. What’s an accurate description of local catalog ads you could give wade?
An accurate description of local catalog ads is that They’re visually appealing, easy-to-browse ads. This is why you should suggest running a local catalog ad for Wade’s shop that sells home cash-and-carry goods.
How do Smart Shopping campaigns work to maximize conversion value while simplifying campaign management across networks, leveraging machine learning?
By automatically optimizing bids, audiences, and products displayed, Smart Shopping campaigns work to maximize conversion value while simplifying campaign management across networks, leveraging machine learning.
Angelo owns a bookstore and has been running a Google Shopping campaign for several months. He needs to monitor how different books are performing. How can Angelo get the information he needs?
Angelo can see how many clicks a specific book received by filtering his products view. This is how Angelo get the information to monitor how different books are performing.
If Klothes for Kats uses Local Catalog ads, their ads can be shown in different views. Which two statements are true about views that are available in Local Catalog ads? (Choose two.)
Map view and Main view are the available views in Local Catalog ads.
Google shopping helps retailers provide customers with seamless experiences meant to encourage action. How can google shopping campaigns accomplish this?
Google shopping helps retailers provide customers with seamless experiences meant to encourage action by providing relevant information, such as store hours, address, and product availability.
Greg owns a company, Keys & Strings, that makes custom pianos. Keys & Strings sells their pianos through their website. Greg would like to increase sales of his brand of pianos. Why would Greg use a Showcase Shopping ad?
Greg use a Showcase Shopping ad to engage customers at the point in their purchase journey where they’re discovering what to buy and where to buy it.
What’s one way to make good use of data to accelerate your business and improve profitability?
Create personalized product recommendations is the one way to make good use of data to accelerate your business and improve profitability.
Courtney sells handbags through her online boutique. Her online normal campaigns have produced a lot of clicks but not as many sales as she expected. How would Google Shopping ads help make sure the clicks the ads receive come from customers more interested in her products?
Google Shopping ads help Courtney make sure the clicks the ads receive come from customers more interested in her products by providing product details to attract better qualified leads.
How does Google Ads help a business organize inventory, letting the business match its advertising goals?
The business can browse their product inventory directly in Google Ads and create product groups for the items they want to bid on. This is how Google Ads help a business organize inventory, letting the business match its advertising goals.
Lance has been running Local Inventory ads to promote his antique toy shop. He’s considering running additional ad campaigns with Google. What’s an easy next step Lance can take to expand his brand’s reach?
Use Local Inventory feed data to reach viewers with Local Catalog ads. This is an easy next step Lance can take to expand his brand’s reach to promote his antique toy shop.
How do Shopping ads help improve the quality of leads over standard text ads?
Shopping ads help improve the quality of leads over standard text ads because Shopping ads are visually enticing while providing detailed product information.
How can running a Local Inventory ad increase your return on investment (ROI)?
Running a Local Inventory ad increase your return on investment (ROI) By bringing online shoppers into your brick-and-mortar store.
Brenda designs bespoke furniture, and just finalized her first Showcase Shopping ad. She wants to show the ad to her family. How can Brenda find her Showcase Shopping ad?
Brenda can find her Showcase Shopping ad after a Google search for “custom ottoman.” It promotes brand awareness, so it will appear at the top of search results.
How has consumer shopping behavior changed in recent years?
Consumer shopping behavior has changed in recent years. People are buying fewer items more frequently.
A single branch of Shiny Shoes has been operating across North America since 1917. A new marketing team member suggested they look into Local Inventory ads. The owner, Tim, is concerned about where potential customers might see the ad. Where can Tim expect consumers to find his Local Inventory ads?
A single branch of Shiny Shoes has been operating across North America since 1917.
Which two features, available as additions to Shopping Campaign ads, can benefit marketers and drive sales? (Choose two.)
Google customer reviews and Merchant promotions are the two features, available as additions to Shopping Campaign ads, can benefit marketers and drive sales.
What’s one way to use Google’s data across all platforms, to increase your retail company’s performance and profitability?
Personalize the customer experience wherever they may be searching. It’s the one way to use Google’s data across all platforms, to increase your retail company’s performance and profitability.
BetsysBookBar is a book store and cafe that’s had a brick-and-mortar location for years. They’re looking at ways to move into online marketing, and want to optimize their experience with Google ads. What are two options for using Local Inventory ads that are available to BetsysBookBar? (Choose two.)
Use a Google-hosted local storefront. and Create a customized merchant-hosted local storefront are two options for using Local Inventory ads that are available to BetsysBookBar.
Which product attributes in Shopping campaign ads are important for giving shoppers the most meaningful information needed, all at a single glance?
Product image, price, and store name attributes in Shopping campaign ads are important for giving shoppers the most meaningful information needed, all at a single glance.
Which two brand qualities are today’s consumers most likely to find helpful? (Choose two.)
Providing a seamless experience and Making it easy to discover new things are the two brand qualities are today’s consumers most likely to find helpful.
Cheryl is the owner of HomeThings, a shop that sells home goods. You, as her marketing intern, are describing the various Google Ad offerings. What’s an accurate description of Local Catalog ads you could give Cheryl?
An accurate description: Local Catalog ads are mobile-based ads that showcase multiple products.
Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells pianos through their website. Chris decides to use a Showcase Shopping ad to advertise his brand of pianos. Who’s Chris trying to reach with his Showcase Shopping ad?
With his Showcase Shopping ad, Chris is trying to reach who are early in their online search for custom pianos.
You use Google Shopping ads to promote customer engagement with your products. How can this increase your business’s presence in searches?
Google Shopping ads increase your business’s presence in searches. Shopping ads let more than one of your products be shown for a given search, and a text ad for your products could appear at the same time.
Susan is the marketing director for a chain of bakeries that make artisan bread. She recently did a photoshoot of the company’s line of breads, and is looking for an online advertising solution to promote their brand. Why are Showcase Shopping ads the right choice for Susan?
Showcase Shopping ads the right choice for Susan because they give Susan the opportunity to inspire customers through beautiful lifestyle images and custom copy. They appear as full-page ads when a potential customer uses the phrase “artisan bread.” They place ads with photos embedded in unrelated searches to increase awareness of Susan’s shop. They generate … Read more
Today, customers demand more from store owners with virtual storefronts. They want to know that the products they’re looking for are in-stock before they make a trip to a physical location. How can Google Shopping’s Local Inventory Ads help store owners meet this demand?
Google Shopping’s Local Inventory Ads help store owners meet his demand of letting customer know about in-stock product before they make a trip to a physical location. Local inventory ads lets local shoppers know that the store has the items they’re looking for.
Rhonda sells homemade artisan soaps. She just opened her first brick-and-mortar shop, Soaps by Rhonda, and she’s considering running a Local Inventory ad with Google. What does Rhonda need to run a successful Local Inventory ad?
Rhonda need Up-to-date product availability to run a successful Local Inventory ad for her brick-and-mortar shop.
Where can Shopping campaign ads appear on desktop search results pages?
Shopping campaign ads appear Only at the top or to the right of search results on desktop search results pages.
A single branch of Simpson Shoes has been operating since 1917. As they consider moving into online marketing, the owner, Bert Simpson, wants to focus on a specific, potential customer type. Which potential customer would benefit from Simpson Shoes running a Local Inventory ad?
Brandon is that customer who would benefit from Simpson Shoes running a Local Inventory ad.
Cheryl owns HomeThings, a shop that sells home goods. You, as her marketing intern, are describing the various Google Ad offerings. What’s an accurate description of Local Catalog ads you could give Cheryl?
An accurate description of Local Catalog ads that you could give Cheryl is that They (Local Catalog ads) are mobile-based ads that showcase multiple products.
Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells their pianos through their website, and has a small but loyal customer base. Chris is tasked with increasing the size of Keys & Strings’ customer base. Why is a Showcase Shopping ad the right choice for Chris?
A Showcase Shopping ad the right choice for Chris it shows products early in the search process, to help customers discover your brand while customers are looking for what to buy.
Which two product attributes are shown in Google Shopping campaign ads to help engage potential customers with relevant information? (Choose two.)
Image and Price are the two product attributes, shown in Google Shopping campaign ads to help engage potential customers with relevant information.
Laura’s website data shows that visitors place items in their shopping carts but fail to complete the purchase. What should Laura do first to up her conversion rate?
Laura should first make sure her checkout page is live and that purchases can be completed to up her conversion rate.
Gemma wants to promote her online handbag business to a wide audience But she’s busy creating handbags for her clients, and has little time to manage the specifics of an advertising campaign. How can Smart Shopping campaigns help her achieve this?
By showing her ads across multiple audiences and networks, Smart Shopping campaigns help Gemma promote her online handbag business to a wide audience.
George wants to advertise online, but his profit margins are tight. He’s worried the spend won’t provide the income he needs. How can Smart Shopping campaigns help George get the results he needs?
Smart Shopping campaigns help George to advertise online and provide the income he needs. Smart Shopping campaigns can be set with a target return on ad spend.
Peter has a new online store selling electric bikes. He wants to promote his business by using a simple solution that provides a wide reach for his products. How can Smart Shopping campaigns help Peter with his sales?
By automating his ad bids so he gets the best value Smart Shopping campaigns can help Peter with his sales.
How can Smart Shopping campaigns make promoting your business less time-consuming and easier to manage?
Smart Shopping campaigns make promoting your business less time-consuming and easier to manage by automatically uploading product details from manufacturers’ websites.
Jodi creates custom hair pieces. She just launched her first online advertising campaign, and it included a Showcase Shopping ad. Where will Jodi’s Showcase Shopping ad be featured?
Jodi’s Showcase Shopping ad will be featured at the top of a Google search for “cute hair accessories”.
How do Smart Shopping campaigns use machine learning to show a variety of the most relevant ads across Google networks to potential customers?
Smart Shopping campaigns use machine learning by testing different font styles for specific product types to show a variety of the most relevant ads across Google networks to potential customers.
How can a Shopping ad help retail businesses create ads that encourage your potential customers to visit your brick-and-mortar stores?
Shopping ads let you surface your local inventory, and share store details for users searching near a store. This is how Shopping ad help retail businesses create ads that encourage your potential customers to visit your brick-and-mortar stores.
Ben sells homemade artisan soaps at a mall kiosk called Fresh Soaps. He’s considering running a Local Inventory ad with Google. What unique type of information would Ben’s Local Inventory ad show?
Ben’s Local Inventory ad would show unique information of Brick-and-mortar location.
Office King is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditional print ads and Local Catalog ads. What’s one distinguishing feature of Local Catalog ads?
They enable OfficeKing to measure store visits. This is the one distinguishing feature of Local Catalog ads.
Carey has used Google Ads for some time, but he recently found he doesn’t have time to manage multiple campaigns effectively. How can Smart Shopping campaigns reduce Carey’s Google Ads management workload?
Smart Shopping campaigns reduce Carey’s Google Ads management workload By automating Carey’s ad placement and bidding.
Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a Showcase Shopping ad to promote her company’s brand. What will Susan need to create a successful Showcase Shopping ad?
Susan need to create a successful Showcase Shopping ad with curated lifestyle images and creative copy to set her products apart from the competition.
How do product images and prices contribute to a seamless shopping experience in Shopping Ads?
Product images and prices contribute to a seamless shopping experience in Shopping Ads. Potential customers can quickly see whether the product fits their expectations.
Which statement describes modern shopping behavior?
People are buying more often, but fewer items each time. This statement describes modern shopping behavior.
Aaron’s been running Shopping ads for some time, and he’s interested in experimenting with ways to improve sales performance by using additional features. Which benefit might he obtain by using Merchant Promotions?
When Aaron adds promotions to products he sells on Google, shoppers will see a “special offer” link. This is the benefit Aaron might obtain by using Merchant Promotions.
Alex has only a limited budget, and he needs to use it effectively. How do Smart Shopping campaigns simplify the process of advertising with a limited budget?
Smart Shopping campaigns simplify the process of advertising with a limited budget by automating bidding to maximize conversion value.
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
Automated bidding can help Amanda by setting her bids when auctions happen.
Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals?
The two ways that Google Ads can drive your business goals are that is Boost your conversions by connecting you to people in the moments that matter and Help you reach a wider audience and maximize exposure.
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers?
Automated bidding benefit advertisers to increase the chance for conversion and it uses machine learning to set bids, which saves time.
What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
Time saving and Cross analysis are the two benefits of automated bidding.
What are two ways Google Ads can fuel your business goals? (Choose two.)
The two ways to get your business goals fueled by Google Ads are to Get more of the right people to visit your website and Increase online, in-app, in-person, and over-the-phone sales.
Millie is managing a Google Ads campaign for a new client who’s tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?
Conversion-focused bidding strategy would be ideal for the client whose campaign is being managed by Mille and tracking all important actions post-click and values each of their conversion actions equally.
Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
Peggy should use Google Ads Search campaign to make sure potential customers consider her services and take action by booking house cleanings. Because She wants her ads to reach people actively looking for businesses similar to hers.
A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?
A revenue-focused bidding strategy will meet A marketer’s needs to see a specified return-on-investment for his monthly ad spend.
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
Performance, auctions, and user journey complexities are the key factors to keep in mind when choosing a bidding strategy for your campaign.
Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency? Select All Correct Responses
If Trina is considering using automated bidding to make her campaign management process more efficient, she must try it. Automated bidding can improve efficiency of Trina by Saves time and marketing resources, Sets the appropriate bid for each and every auction and Integrates a large variety of signals to evaluate user intent.
What can automated bidding help an advertiser improve?
Automated bidding can help an advertiser improve performance of the Google Ads campaign. Competition Languages Calls-to-action Performance Correct Answer is: Performance Automated bidding can help an advertiser to improve Performance. Google Ads automated bidding is the best solution to efficiently account for all available signals to help improve performance. Learn more here: Skillshop Display Certification … Read more
Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
Viktor will be using Revenue-focused bidding strategy. Because he has been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy.
Which type of automated bidding strategy is Target return on ad spend (ROAS)?
Revenue-focused bidding strategy is Target return on ad spend (ROAS).
Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
Marie should use Conversion-focused bidding strategy to maximize specific user actions after the click.
Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Available campaign types which determine where your ad will appear and the format are Search, Display, Video, Shopping, and App.
Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
Google Ads can fuel his housewares selling business goals and help him achieve his objectives by increasing overall installs and interactions with his app and help users find and discover his products.
Which factors should an advertiser consider when deciding on a bidding strategy?
User journey complexities, performance, and auctions are the factors that an advertiser consider when deciding on a bidding strategy.
Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
Enhanced cost-per-click (ECPC) is a Conversion-focused automated bidding strategy.
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
Automating your bid contribute to a successful Google Ads campaign. Because in the manual bidding, if you do not bid efficiently, you could miss valuable conversions.
What is one way that Performance Planner helps businesses increase sales?
By maximizing the number of conversions for a spend scenario is the one way that Performance Planner helps businesses increase sales.
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
Marisol should use Shopping Ads campaign to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores.
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
Using the Performance Planner on a monthly basis allows you to optimize Bids and Budgets of an account.
What can the Performance Planner assist you with?
the Performance Planner can assist you to improve return on investment so you can drive more conversions within your target CPA(cost-per-acquisition).
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
To allocate budgets that drive incremental conversions, using non-last-click attribution conversions is useful for Performance Planner forecasts. Other than the last-click attribution are called non-last-click attributions. These can be First click, Linear, Time Decay, Position Based and Data Driven
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
A recommendation of average daily budget can be provided to Hank by the Performance Planner. Because he wants to use a “Maximize Conversions” campaign with the Performance Planner.
What is a valid recommendation that the Performance Planner can provide?
Performance Planner can provide the valid recommendation to set a specific target CPA (cost-per-acquisition).
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
To meet the goal of selling excess inventory the following Performance Planner plan will assist Ben. An investment of $9,600 to generate 1,600 conversions with a CPA of $6.
Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?
A Display campaign achieve Ingrid’s marketing goal by serving her ads on website content related to her business or her customers’ interests, based on her targeting decisions.
Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.
Francis tries to explain to his boss the benefits of using automated bidding.
Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?
Local campaign type can help Jacob achieve his offline business objectives of getting offline metrics for his physical toy store , such as store visits and in-store sales.
Which of the following goals can you achieve for your marketing campaign by using automated bidding?
You can Target specific devices exclusively and Reach the right user with the right message at the right time by using automated bidding.
Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?
It is important that Lola consider business objectives before choosing her campaign type. It will determine where Lola’s ads appear and the format of those ads.
Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
Trevor should use Display Campaign to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web.
Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
Automated bidding use Machine learning to set the right bid for every auction and does the heavy lifting for advertisers on Google Ads
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
You should choose automated bidding instead of manual bidding while managing a successful Google Ads campaign. Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding.
Why is using the performance targets feature after utilizing the Performance Planner recommended?
Using the performance targets feature after utilizing the Performance Planner is recommended. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
Trina is using automated bidding as part of her Google Ads Search bidding strategy, because Automated bidding uses machine learning and machine learning can help her set the appropriate bid for each and every auction.
How can Performance Planner serve your business?
Performance Planner can serve your business By optimizing your ad budget for maximum growth.
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
If the campaign goal is visibility, the advertiser should choose Target Impression Share.
Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?
Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?
Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
Maria should use the Performance Planner on a monthly basis to react to ever-changing external factors.
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
Plan of investing $40,000 to generate 2,000 conversions and a CPA of $20 will help Molly with her marketing goal to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales.
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?
Rashid wants start a campaign to raise awareness of his brand without devoting time in management of that campaign. He should then consider Target Impression Share. This automated bidding strategy will help him save much time.
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
Siona is using Target impression share automated bidding strategy to make sure her ads are getting a minimum number of impressions on the top of the page.
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca?
Google Ads’ Performance Planner help Rebecca accomplish the task of planning her company’s online advertising budget on a monthly basis. The two advantages of Performance Planner are that its forecasting is powered by billions of Google searches conducted each week and it leverages machine learning for forecasting. Performance Planner is free to use with any … Read more
Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
Google Ads provide control by By giving advertisers control over the maximum they spend per month.
You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?
If you have a set budget that you can’t exceed then Google Ads is a viable option. It gives you control over your budget.
How does automating your bid contribute to a successful Google Ads campaign?
Automating your bid contribute to a successful Google Ads campaign by using machine learning to algorithmically help you set the appropriate bid for each and every auction.
What does Performance Planner automatically do?
Performance Planner automatically does Forecasting about your current campaigns that how it will perform in the future.
Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?
To help you grow your business, Google Ads is built around three principles: relevance, control, and results.
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
With Google Ads, you can choose a maximum amount to spend per month. This is how Google Ads can help you manage marketing for a small business on a tight budget.
Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
Your company provides home-maintenance services, and you want to reach more potential customers. Google Ads is right solution for you because You can set your own budget and can change it at any time.
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?
Maximize clicks bidding strategy would be best for Priya’s campaign because she needs to drive as many potential customers as possible to her website with a limited budget option.
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Relevance, control and results are the three core principles, which the Google Ads was built on.
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
Validation and Simulation are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns.
You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Select All Correct Responses
Auction-time bidding and Machine learning are the two benefits of using automated bidding. You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget.
Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
Search, Display, Video, Shopping, and App campaign types are available to Mary in Google Ads
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Maximize clicks bidding strategy has the potential to meet Marta’s needs of driving customers to her website for a set cost.
What can the Performance Planner recommend?
The Performance Planner can recommend Campaign-level Target CPA (cost-per-acquisition).
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
Campaigns with different marketing objectives should be separated into different Performance Planner plans so that spend is not reallocated between two different marketing objectives.
Why should your business use Performance Planner?
You should use Performance Planner for your business campaigns because it makes recommendations that are validated using machine learning.
For which business are Local Inventory ads ideal?
The primary purpose of Local inventory ads is to drive consumers to your brick-and-mortar stores to complete a purchase that’s why Local Inventory ads are ideal for Flowers by Beth, a floral shop that just opened a brick-and-mortar location.
What are two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity? (Choose two.)
By helping you identify growth opportunities with impression-share data and using benchmarking data to get insights into your market’s business landscape, Google Ads reporting for Shopping campaigns tells how your products are performing at many levels of granularity.
Your website data shows that many visitors place items in their shopping carts, but fail to complete the…
Your website data shows that many visitors place items in their shopping carts, but fail to complete the purchase. You want to grow your business by increasing sales. What should you do first? Test daily: Test a new website layout and color scheme each day. Lower price: Consider reducing the price of your product(s) for … Read more
A single branch of Simpson Shoes has been operating since 1917. A new marketing team member suggested they…
A single branch of Simpson Shoes has been operating since 1917. A new marketing team member suggested they look into Local Inventory ads. The owner, Bert Simpson, is concerned about where potential customers might see the ad. Where would the Simpson Shoes Local Inventory ad appear? On a billboard anywhere in North America. In a … Read more
Wade’s the owner of HomeThings, a shop that sells home cash-and-carry goods. He says he’s interested in…
Wade’s the owner of HomeThings, a shop that sells home cash-and-carry goods. He says he’s interested in expanding his marketing reach. You suggest running a Local Catalog ad. What’s an accurate description of Local Catalog ads you could give Wade? They’re ad campaigns, delivered via storytelling e-mails. They’re short ads, delivered via SMS. They’re customer-friendly … Read more
Isabella owns a bookstore and has been running a Google Shopping campaign for several months. She’d like to…
Isabella owns a bookstore and has been running a Google Shopping campaign for several months. She’d like to identify growth opportunities in her business. How can the reporting feature in Google Shopping ads help Isabella get the information she needs? She can monitor and arrange new product groups to find opportunities. She can filter her … Read more
Courtney’s online campaigns have produced plenty of clicks, but not as many sales as she expected. How can…
Courtney’s online campaigns have produced plenty of clicks, but not as many sales as she expected. How can Shopping ads help make sure the clicks the ads receive come from customers more interested in her products? By showing ads more frequently than other campaign types. By displaying current stock level before the ad is opened. … Read more
How do Shopping ads help improve qualified leads over standard text ads as part of a seamless retail experience?
How do Shopping ads help improve qualified leads over standard text ads as part of a seamless retail experience? Shopping ads are larger and more prominent than text ads. Shopping ads are repeated multiple times on a single set of search results. Shopping ads are only shown to customers who’ve already shown an interest in … Read more
How do Smart Shopping campaigns use automated bidding and placements, and machine learning to show a variety…
How do Smart Shopping campaigns use automated bidding and placements, and machine learning to show a variety of the most relevant ads across Google networks to potential customers? By making suggestions for image styles and context-tested image frames. By testing different combinations of text and images. By collecting customer review data following site visits. By … Read more
Carey’s used Google Ads for some time, but he recently found he doesn’t have time to manage multiple campaigns effectively. How can Smart Shopping campaigns reduce Carey’s Ads management workload?
Smart Shopping campaigns reduce Carey’s Ads management workload. Smart Shopping campaigns automate ad placement and bidding.
How can advertisers use Shopping campaign ads in order to drive sales?
How can advertisers use Shopping campaign ads in order to drive sales? By submitting a 30-second video demonstration of the product. By choosing color schemes that match their website’s appearance and style. By selecting a specific position on the page of search results. By taking advantage of Google customer reviews, merchant promotions, and product ratings. … Read more
Local Inventory ads are ideal for which business?
Local Inventory ads are ideal for which business? Noah’s Custom Designs, who sells made-to-order custom furniture pieces. TheArtSpace, a gallery that hosts potential customers by appointment. QuikFixx, a start-up selling downloadable software. Flowers by Beth, an online floral shop that just opened a brick-and-mortar location. Correct Answer is: Flowers by Beth, an online floral shop … Read more