What can the Performance Planner assist you with?
the Performance Planner can assist you to improve return on investment so you can drive more conversions within your target CPA(cost-per-acquisition).
Google Ads Shopping Certification
What is a valid recommendation that the Performance Planner can provide?
Performance Planner can provide the valid recommendation to set a specific target CPA (cost-per-acquisition).
Which of the following goals can you achieve for your marketing campaign by using automated bidding?
You can Target specific devices exclusively and Reach the right user with the right message at the right time by using automated bidding.
Why is using the performance targets feature after utilizing the Performance Planner recommended?
Using the performance targets feature after utilizing the Performance Planner is recommended. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
True or false? Shopping campaigns can help promote online and local inventory.
True, Shopping campaigns can help promote online and local inventory.
True or false? Shopping ads use product data to determine how and where to show ads.
True, Shopping ads use product data to determine how and where to show ads.
Smart Shopping campaigns simplify campaign management by automating which of the following? Select All Correct Responses
Smart Shopping campaigns simplify campaign management by automating ad creation, targeting, bidding, and budget allocation.
Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they’re discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?
Showcase Shopping ads generally appear on Broader queries.
Which of the following is something retailers shouldn’t do in a shifting retail landscape?
Retailers shouldn’t Provide minimal information to simply things in a shifting retail landscape.
What can Local Catalog Ads do? Select All Correct Responses
Local Catalog Ads are highly visual and easy-to-browse mobile ads that reach viewers of Display ads. They can help drive foot traffic to local stores by highlighting store-specific products, inventory, prices, and store information.
Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.
YES, The primary purpose of Local Inventory Ads is to drive consumers to your brick-and-mortar stores to complete a purchase.
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
Maximize clicks is the automated bidding strategy that Jasmine should in her marketing for a chain of clothing stores. So that she could drive as many potential customers to her website as possible within a set budget.
Lance, the owner of a long-standing antique toy shop, hears the youngsters in his shop talk about how effective the Display ad from Toys by Tammy was. He becomes interested in accessing the Google Display Network (GDN). What’s one way Lance could use the GDN?
Lance could use the GDN by running a campaign of Local Catalog ads.
What are two ways to grow your business by helping consumers who want to buy at a local, physical store?
Allow shoppers to buy online and pick up at the store and Provide opening hours, locations, and stock levels are the two ways to grow your business by helping consumers who want to buy at a local, physical store.
Which statement is true about Local Catalog ads?
The statement is true that Local Catalog ads are easy-to-browse display ads that showcase multiple products.
Alice owns a business selling a range of backpacks for business users and worldwide travelers. She spends most of her time managing stock levels, staff, and her company’s finances, so she’s worried that running Google Ads might be too time-consuming. How do Smart Shopping campaigns simplify campaign management?
Smart Shopping campaigns simplify campaign management by automating budget allocation, targeting, ad creation, and bidding.
What are two features that can appear on Shopping campaign ads in order to drive online sales? (Choose two.)
Product ratings and Free shipping are the two features that can appear on Shopping campaign ads in order to drive online sales.
How can Smart Shopping campaigns help businesses easily promote their products without making large demands on their time?
Smart Shopping campaigns automate key features of ad creation and placement. This is how Smart Shopping campaigns help businesses easily promote their products without making large demands on their time.
Jonah’s Surf Shop has been running Google ads for years, and now they’re interested in introducing a new type of online ad. Which potential customer could Jonah reach by running Local Inventory ads?
Jonah reach Rob, who wants to see a specific board in-store before he’ll purchase it by running Local Inventory ads.
What’s one way to create a seamless experience for your retail customers?
Make sure that items added to a cart are saved for later visits. This is the one way to create a seamless experience for your retail customers.
Shopping ads help online businesses drive sales even before potential customers open ads for their products. That’s because shoppers are more likely to complete a purchase under what conditions?
Shoppers are more likely to complete a purchase when they’re better informed prior to opening the ad. Shopping ads help online businesses drive sales even before potential customers open ads for their products
Maureen’s company sells first-aid kits for use in everyday situations. Because kits come in many sizes, with many features, and at many price points, Maureen finds it difficult to differentiate her company’s offerings from those of other vendors. Worse, potential customers may find it hard to compare search results for her products and prices with those of other vendors. How can Shopping ads address these concerns?
Maureen’s Shopping ads will only show a photo, price, title, store name, and product details. Customers can know at a glance if her kits fit their needs and budget.
Books by Brock is a used bookstore that’s always used text ads. They’re looking at ways to optimize their experience with Google ads, and considering Local Inventory ads. What’s a unique feature of Local Inventory ads that can benefit Books by Brock?
They can be used with merchant or Google-hosted storefronts. This is the unique feature of Local Inventory ads that can benefit Books by Brock.
OfficePlus is a well-established business that’s been running print ads for their office-supply store for years. You’ve been asked to present Local Catalog ads as a potential solution for their consideration. What’s one way Local Catalog ads would benefit OfficePlus?
By extending their reach beyond print is the one way Local Catalog ads would benefit OfficePlus.
Sherman wants to be sure potential customers on mobile devices will see his Shopping ads, especially if their screens are small. In which position(s) on a search results page will Sherman’s Shopping campaign ads appear on mobile devices?
Sherman’s Shopping campaign ads appear Only at the top of the search results on mobile devices search results page.
Glenn’s new business is growing slowly, but he’s worried about cash flow. How can Smart Shopping campaigns help Glenn’s business?
Smart Shopping campaigns can help Glenn’s business by automatically attempting to maximize conversion value.
The website for your retail business is receiving a lot of visitors, but few of them are looking at more than one page. What’s most likely to be the problem?
Your website is too slow to load quickly on mobile devices, this is most likely to be the problem if your retail business is receiving a lot of visitors, but few of them are looking at more than one page.
Mary owns an automotive parts store, and wants to differentiate her brand. She’s considering launching new ads with Google to influence automotive shoppers at the start of their purchasing journey. If Mary went with Showcase Shopping ads, where would her customers see the ads? (Choose two.)
Mary’s customers see the Showcase Shopping ads At the top of Google searches on desktop computers. and At the top of Google searches on mobile browsers.
Office King is a well-established business that’s been using print ads for their office-supply store for years. How can Local Catalog ads help Office King?
Local Catalog ads can help extend OfficeKing’s ad reach outside the mailbox.
Carrie owns a boutique shop that sells decorative, handmade pottery. She’s choosing an online ad campaign to allow a seamless shopping experience for her potential customers. What’s one benefit that Shopping campaign ads offer Carrie?
Shopping campaign ads are visual, and provide detailed information about what she’s selling before someone even opens her ads.
Boards by Ben is a surf shop that’s always used a Google-hosted storefront. They’re looking at ways to bring shoppers into their store with Local Inventory ads. What’s one benefit Boards by Ben can access by using a Local Inventory ad?
The ability to show his products and store information to shoppers who are within 30 miles (48 km) of their store and searching on Google is the one benefit Boards by Ben can access by using a Local Inventory ad.
Kathi, the owner of Klothes for Kats, is excited about the launch of her first Local Catalog ad. She remembers there are a few different views within the ad type. Which view will Kathi’s potential customers be able to browse on her new Local Catalog ad?
Kathi’s potential customers will be able to browse Map view on her new Local Catalog ad.
Gina owns a woodworking shop that makes custom cabinets. She uploads data to her Google Merchant Center to help create ads from her inventory. What data does a Shopping campaign use from her Merchant Center feed to place Gina’s ads?
Shopping campaign uses Her cabinet’s attributes, such as price from her Merchant Center feed to place Gina’s ads.
Joan sells fashion watches online, and she’s had great success with Google Shopping campaigns. Now, she’d like her business to do even better! How can Shopping ads make Joan’s Shopping ads even more profitable?
Shopping ads can make Joan’s Shopping ads even more profitable. With Shopping ads, she can use Merchant Promotions to encourage shoppers to buy.
Tom wants a way to automatically create ads and simplify campaign management, using his resources and Google’s machine learning to create a variety of ads that will be displayed across networks. Which of Tom’s resources are needed to accomplish his aims as part of his Smart Shopping campaign?
Account product feed and uploaded assets are needed to accomplish his aims to automatically create ads and simplify campaign management, using his resources and Google’s machine learning.
What’s one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop?
Consumers are buying from whichever platform or brand gives the best experience. It’s the one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop.
Anne sells homemade artisan soaps. She just brought her brick-and-mortar store online, and she’s considering running a Local Inventory ad with Google. How could a Local Inventory ad help Anne expand her business?
Local Inventory ad help Anne expand her business by attracting potential customers who usually search for artisan soaps.
Which statement is true about Shopping ads?
Shopping ads use an easy-to-understand format to give shoppers all the information they need at a glance.
How do Google Shopping ads drive engagement with potential customers to make their shopping experiences as seamless as possible?
By letting Customers view and interact with attractive and engaging ads that give them a better sense of the product before they open the ad, Google Shopping ads drive engagement with potential customers to make their shopping experiences as seamless as possible.
Susan is the marketing director for a chain of bakeries that make artisan bread. She’s looking for an online advertising strategy to raise the bakery chain’s presence in their market. How can a Showcase Shopping ad help Susan promote her brand?
A Showcase Shopping ad can help Susan promote her brand By presenting a selection of their artisan breads to potential customers.
What are two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity? (Choose two.)
The two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity are by helping you identify growth opportunities with impression-share data. and by using benchmarking data to get insights into your market’s business landscape.
A single branch of Simpson Shoes has been operating since 1917. They recently ran their first online ad and after its launch the owner wanted to see the ad online. Where should the owner search to find his Local Inventory ad?
When he is nearby Simpson Shoes searching online for an in-stock style the owner should search to find his Local Inventory ad.
What’s one unique feature of Local Catalog ads?
One unique feature of Local Catalog ads is that they use data from Local Inventory ads.
Today’s consumers are more demanding and less patient than before. What’s one way to grow your business by delivering the type of service they expect?
Provide a seamless experience, using data to connect and personalize content is the one way to grow your business by delivering the type of service they expect.
Dante is the owner of HomeThings, a shop that sells home goods. He just launched a Local Catalog ad campaign. Where are two places a consumer might encounter Dante’s Local Catalog ad? (Choose two.)
There are two places a consumer might encounter Dante’s Local Catalog ad, In any of three-million sites and apps. and On a website during mobile browsing.
What’s one way to increase your business profitability?
Make use of data to improve your predictive decision-making is the one way to increase your business profitability.
How can advertisers use shopping ads to grow sales?
Advertisers can use shopping ads to grow sales by selecting a specific location on the search results page for their ads to appear.
Julia owns a used video game store. She’s been using google shopping ads for a few months. Which two forms of data are easily available for Julia to continue optimizing the performance of her campaigns?(choose two.)
Julia is using google shopping ads for a few months. She has some data available to continue optimizing the performance of her campaigns. She can check The number of clicks for each specific product and Benchmark data for comparisons across the competitive landscape.
Wade owns HomeThings, a shop that sells home cash-and-carry goods. He says he’s interested in expanding his marketing reach. You suggest running a local catalog ad. What’s an accurate description of local catalog ads you could give wade?
An accurate description of local catalog ads is that They’re visually appealing, easy-to-browse ads. This is why you should suggest running a local catalog ad for Wade’s shop that sells home cash-and-carry goods.
Angelo owns a bookstore and has been running a Google Shopping campaign for several months. He needs to monitor how different books are performing. How can Angelo get the information he needs?
Angelo can see how many clicks a specific book received by filtering his products view. This is how Angelo get the information to monitor how different books are performing.
How do Smart Shopping campaigns work to maximize conversion value while simplifying campaign management across networks, leveraging machine learning?
By automatically optimizing bids, audiences, and products displayed, Smart Shopping campaigns work to maximize conversion value while simplifying campaign management across networks, leveraging machine learning.
Google shopping helps retailers provide customers with seamless experiences meant to encourage action. How can google shopping campaigns accomplish this?
Google shopping helps retailers provide customers with seamless experiences meant to encourage action by providing relevant information, such as store hours, address, and product availability.
If Klothes for Kats uses Local Catalog ads, their ads can be shown in different views. Which two statements are true about views that are available in Local Catalog ads? (Choose two.)
Map view and Main view are the available views in Local Catalog ads.
Courtney sells handbags through her online boutique. Her online normal campaigns have produced a lot of clicks but not as many sales as she expected. How would Google Shopping ads help make sure the clicks the ads receive come from customers more interested in her products?
Google Shopping ads help Courtney make sure the clicks the ads receive come from customers more interested in her products by providing product details to attract better qualified leads.
Greg owns a company, Keys & Strings, that makes custom pianos. Keys & Strings sells their pianos through their website. Greg would like to increase sales of his brand of pianos. Why would Greg use a Showcase Shopping ad?
Greg use a Showcase Shopping ad to engage customers at the point in their purchase journey where they’re discovering what to buy and where to buy it.
What’s one way to make good use of data to accelerate your business and improve profitability?
Create personalized product recommendations is the one way to make good use of data to accelerate your business and improve profitability.
How does Google Ads help a business organize inventory, letting the business match its advertising goals?
The business can browse their product inventory directly in Google Ads and create product groups for the items they want to bid on. This is how Google Ads help a business organize inventory, letting the business match its advertising goals.
Lance has been running Local Inventory ads to promote his antique toy shop. He’s considering running additional ad campaigns with Google. What’s an easy next step Lance can take to expand his brand’s reach?
Use Local Inventory feed data to reach viewers with Local Catalog ads. This is an easy next step Lance can take to expand his brand’s reach to promote his antique toy shop.
How do Shopping ads help improve the quality of leads over standard text ads?
Shopping ads help improve the quality of leads over standard text ads because Shopping ads are visually enticing while providing detailed product information.
How can running a Local Inventory ad increase your return on investment (ROI)?
Running a Local Inventory ad increase your return on investment (ROI) By bringing online shoppers into your brick-and-mortar store.
Brenda designs bespoke furniture, and just finalized her first Showcase Shopping ad. She wants to show the ad to her family. How can Brenda find her Showcase Shopping ad?
Brenda can find her Showcase Shopping ad after a Google search for “custom ottoman.” It promotes brand awareness, so it will appear at the top of search results.
How has consumer shopping behavior changed in recent years?
Consumer shopping behavior has changed in recent years. People are buying fewer items more frequently.
A single branch of Shiny Shoes has been operating across North America since 1917. A new marketing team member suggested they look into Local Inventory ads. The owner, Tim, is concerned about where potential customers might see the ad. Where can Tim expect consumers to find his Local Inventory ads?
A single branch of Shiny Shoes has been operating across North America since 1917.
Which two features, available as additions to Shopping Campaign ads, can benefit marketers and drive sales? (Choose two.)
Google customer reviews and Merchant promotions are the two features, available as additions to Shopping Campaign ads, can benefit marketers and drive sales.
What’s one way to use Google’s data across all platforms, to increase your retail company’s performance and profitability?
Personalize the customer experience wherever they may be searching. It’s the one way to use Google’s data across all platforms, to increase your retail company’s performance and profitability.
Which product attributes in Shopping campaign ads are important for giving shoppers the most meaningful information needed, all at a single glance?
Product image, price, and store name attributes in Shopping campaign ads are important for giving shoppers the most meaningful information needed, all at a single glance.
BetsysBookBar is a book store and cafe that’s had a brick-and-mortar location for years. They’re looking at ways to move into online marketing, and want to optimize their experience with Google ads. What are two options for using Local Inventory ads that are available to BetsysBookBar? (Choose two.)
Use a Google-hosted local storefront. and Create a customized merchant-hosted local storefront are two options for using Local Inventory ads that are available to BetsysBookBar.
Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells pianos through their website. Chris decides to use a Showcase Shopping ad to advertise his brand of pianos. Who’s Chris trying to reach with his Showcase Shopping ad?
With his Showcase Shopping ad, Chris is trying to reach who are early in their online search for custom pianos.
Which two brand qualities are today’s consumers most likely to find helpful? (Choose two.)
Providing a seamless experience and Making it easy to discover new things are the two brand qualities are today’s consumers most likely to find helpful.
Cheryl is the owner of HomeThings, a shop that sells home goods. You, as her marketing intern, are describing the various Google Ad offerings. What’s an accurate description of Local Catalog ads you could give Cheryl?
An accurate description: Local Catalog ads are mobile-based ads that showcase multiple products.
Today, customers demand more from store owners with virtual storefronts. They want to know that the products they’re looking for are in-stock before they make a trip to a physical location. How can Google Shopping’s Local Inventory Ads help store owners meet this demand?
Google Shopping’s Local Inventory Ads help store owners meet his demand of letting customer know about in-stock product before they make a trip to a physical location. Local inventory ads lets local shoppers know that the store has the items they’re looking for.
You use Google Shopping ads to promote customer engagement with your products. How can this increase your business’s presence in searches?
Google Shopping ads increase your business’s presence in searches. Shopping ads let more than one of your products be shown for a given search, and a text ad for your products could appear at the same time.
A single branch of Simpson Shoes has been operating since 1917. As they consider moving into online marketing, the owner, Bert Simpson, wants to focus on a specific, potential customer type. Which potential customer would benefit from Simpson Shoes running a Local Inventory ad?
Brandon is that customer who would benefit from Simpson Shoes running a Local Inventory ad.
Rhonda sells homemade artisan soaps. She just opened her first brick-and-mortar shop, Soaps by Rhonda, and she’s considering running a Local Inventory ad with Google. What does Rhonda need to run a successful Local Inventory ad?
Rhonda need Up-to-date product availability to run a successful Local Inventory ad for her brick-and-mortar shop.
Where can Shopping campaign ads appear on desktop search results pages?
Shopping campaign ads appear Only at the top or to the right of search results on desktop search results pages.
Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells their pianos through their website, and has a small but loyal customer base. Chris is tasked with increasing the size of Keys & Strings’ customer base. Why is a Showcase Shopping ad the right choice for Chris?
A Showcase Shopping ad the right choice for Chris it shows products early in the search process, to help customers discover your brand while customers are looking for what to buy.
Which two product attributes are shown in Google Shopping campaign ads to help engage potential customers with relevant information? (Choose two.)
Image and Price are the two product attributes, shown in Google Shopping campaign ads to help engage potential customers with relevant information.
Cheryl owns HomeThings, a shop that sells home goods. You, as her marketing intern, are describing the various Google Ad offerings. What’s an accurate description of Local Catalog ads you could give Cheryl?
An accurate description of Local Catalog ads that you could give Cheryl is that They (Local Catalog ads) are mobile-based ads that showcase multiple products.
Gemma wants to promote her online handbag business to a wide audience But she’s busy creating handbags for her clients, and has little time to manage the specifics of an advertising campaign. How can Smart Shopping campaigns help her achieve this?
By showing her ads across multiple audiences and networks, Smart Shopping campaigns help Gemma promote her online handbag business to a wide audience.
George wants to advertise online, but his profit margins are tight. He’s worried the spend won’t provide the income he needs. How can Smart Shopping campaigns help George get the results he needs?
Smart Shopping campaigns help George to advertise online and provide the income he needs. Smart Shopping campaigns can be set with a target return on ad spend.
Peter has a new online store selling electric bikes. He wants to promote his business by using a simple solution that provides a wide reach for his products. How can Smart Shopping campaigns help Peter with his sales?
By automating his ad bids so he gets the best value Smart Shopping campaigns can help Peter with his sales.
Laura’s website data shows that visitors place items in their shopping carts but fail to complete the purchase. What should Laura do first to up her conversion rate?
Laura should first make sure her checkout page is live and that purchases can be completed to up her conversion rate.
How can Smart Shopping campaigns make promoting your business less time-consuming and easier to manage?
Smart Shopping campaigns make promoting your business less time-consuming and easier to manage by automatically uploading product details from manufacturers’ websites.
Jodi creates custom hair pieces. She just launched her first online advertising campaign, and it included a Showcase Shopping ad. Where will Jodi’s Showcase Shopping ad be featured?
Jodi’s Showcase Shopping ad will be featured at the top of a Google search for “cute hair accessories”.
How do Smart Shopping campaigns use machine learning to show a variety of the most relevant ads across Google networks to potential customers?
Smart Shopping campaigns use machine learning by testing different font styles for specific product types to show a variety of the most relevant ads across Google networks to potential customers.
Ben sells homemade artisan soaps at a mall kiosk called Fresh Soaps. He’s considering running a Local Inventory ad with Google. What unique type of information would Ben’s Local Inventory ad show?
Ben’s Local Inventory ad would show unique information of Brick-and-mortar location.
How can a Shopping ad help retail businesses create ads that encourage your potential customers to visit your brick-and-mortar stores?
Shopping ads let you surface your local inventory, and share store details for users searching near a store. This is how Shopping ad help retail businesses create ads that encourage your potential customers to visit your brick-and-mortar stores.
Carey has used Google Ads for some time, but he recently found he doesn’t have time to manage multiple campaigns effectively. How can Smart Shopping campaigns reduce Carey’s Google Ads management workload?
Smart Shopping campaigns reduce Carey’s Google Ads management workload By automating Carey’s ad placement and bidding.
Office King is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditional print ads and Local Catalog ads. What’s one distinguishing feature of Local Catalog ads?
They enable OfficeKing to measure store visits. This is the one distinguishing feature of Local Catalog ads.
Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a Showcase Shopping ad to promote her company’s brand. What will Susan need to create a successful Showcase Shopping ad?
Susan need to create a successful Showcase Shopping ad with curated lifestyle images and creative copy to set her products apart from the competition.
How do product images and prices contribute to a seamless shopping experience in Shopping Ads?
Product images and prices contribute to a seamless shopping experience in Shopping Ads. Potential customers can quickly see whether the product fits their expectations.
Aaron’s been running Shopping ads for some time, and he’s interested in experimenting with ways to improve sales performance by using additional features. Which benefit might he obtain by using Merchant Promotions?
When Aaron adds promotions to products he sells on Google, shoppers will see a “special offer” link. This is the benefit Aaron might obtain by using Merchant Promotions.
Which statement describes modern shopping behavior?
People are buying more often, but fewer items each time. This statement describes modern shopping behavior.
Alex has only a limited budget, and he needs to use it effectively. How do Smart Shopping campaigns simplify the process of advertising with a limited budget?
Smart Shopping campaigns simplify the process of advertising with a limited budget by automating bidding to maximize conversion value.
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
Automated bidding can help Amanda by setting her bids when auctions happen.
Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals?
The two ways that Google Ads can drive your business goals are that is Boost your conversions by connecting you to people in the moments that matter and Help you reach a wider audience and maximize exposure.
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers?
Automated bidding benefit advertisers to increase the chance for conversion and it uses machine learning to set bids, which saves time.
What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
Time saving and Cross analysis are the two benefits of automated bidding.