What are two ways to grow your business by helping consumers who want to buy at a local, physical store? (Choose two.)

Allow shoppers to buy online and pick up at the store. Provide opening hours, locations, and stock levels. There are two ways to create seamless experience to drive action and to grow your business by helping consumers. First is letting shoppers buy online and pick up in store and second is to provide relevant and … Read more

Angelo owns a bookstore and has been running a Google Shopping campaign for several months. He needs to monitor how different books are performing. How can Angelo get the information he needs?

Angelo can see how many clicks a specific book received by filtering his products view. Angelo can monitor how his books are performing at many levels of granularity. He can see how many clicks a specific book got just by filtering your products view – no new product groups needed. Learn more here: Skillshop Shopping … Read more

How do Smart Shopping campaigns work to maximize conversion value while simplifying campaign management across networks, leveraging machine learning?

By automatically optimizing bids, audiences, and products displayed. Smart Display Campaigns automatically optimize bids, products, and audiences and promote your products and business across networks. Smart Shopping campaigns can help you simplify your campaign management, maximize your conversion value, and expand your reach. Learn more here: Skillshop Shopping Ads Certification Second chapter: Reach More Customers … Read more

What can automated bidding help an advertiser improve?

Performance Automated bidding helps an advertiser improve Performance. Google Ads automated bidding is the best solution to efficiently account for all available signals to help improve performance. Learn more here: Skillshop Shopping Ads Certification Sixth chapter: Increase Efficiency with Automated Bidding Sub-Chapter: What’s automated bidding?

If Klothes for Kats uses Local Catalog ads, their ads can be shown in different views. Which two statements are true about views that are available in Local Catalog ads? (Choose two.)

Map view, where potential customers can find Klothes for Kats’ brick-and-mortar location. Main view, where consumers can quickly see key information about Klothes for Kats. These two statements are true about views that are available in Local Catalog ads. Map view, where potential customers can find Klothes for Kats’ brick-and-mortar location. Main view, where consumers … Read more

What’s one way to make good use of data to accelerate your business and improve profitability?

Create personalized product recommendations. The one way to make good use of data to accelerate your business and improve profitability is by creating personalized product recommendations. Personalize the customer experience across channels, from product recommendations to dynamic homepages and more. Learn more here: Skillshop Shopping Ads Certification First chapter: Grow Your Retail Business with Google … Read more

Greg owns a company, Keys & Strings, that makes custom pianos. Keys & Strings sells their pianos through their website. Greg would like to increase sales of his brand of pianos. Why would Greg use a Showcase Shopping ad?

To engage customers at the point in their purchase journey where they’re discovering what to buy and where to buy it. Greg will use a Showcase Shopping ad for his company, Keys & Strings, that makes custom pianos. It will help to engage customers at the point in their purchase journey where they’re discovering what … Read more

Lance has been running Local Inventory ads to promote his antique toy shop. He’s considering running additional ad campaigns with Google. What’s an easy next step Lance can take to expand his brand’s reach?

Use Local Inventory feed data to reach viewers with Local Catalog ads. Local Catalog Ads use feed data from Local Inventory Ads to reach viewers of Display ads. The next step, Lance can take to expand his brand’s reach is to use Local Inventory feed data to reach viewers with Local Catalog ads. Learn more … Read more

How does Google Ads help a business organize inventory, letting the business match its advertising goals?

The business can browse their product inventory directly in Google Ads and create product groups for the items they want to bid on. You can browse your product inventory directly in Google Ads and create product groups for the items you want to bid on. This is how Google Ads help a business organize inventory, … Read more

Your website data shows that many visitors place items in their shopping carts, but fail to complete the purchase. You want to grow your business by increasing sales. What should you do first?

Remove friction: Make sure the checkout process is working and easy to use. Once you’ve connected with your customers, remove the friction from their shopping experience to drive sales – on your site, in your store, and across the web. To create a seamless experience to drive action, offer an easy checkout process. Learn more … Read more