Google Ads Shopping Certification Archives

Policies and Other Key Requirements to Run The Shopping Ads Successfully

December 28, 2022June 2, 2022

Which setting in a Smart Shopping campaign will help you know the value of acquiring new customers?

December 31, 2022May 23, 2022

When you use Smart Shopping campaigns to run across Google platforms including YouTube, Google Search, and Google Images, which of these beneﬁts do you gain?

December 28, 2022May 23, 2022

Which Smart Shopping campaign setting will help you determine the value of acquiring new customers?

December 31, 2022May 23, 2022

You own a small business that sells shoes. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?

December 31, 2022May 23, 2022

You own a small business that sells baseball caps. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?

December 31, 2022May 23, 2022

You own a small business that sells scented candles. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?

December 31, 2022May 23, 2022

How can a remarketing list help a Smart Shopping campaign?

December 28, 2022May 23, 2022

Why is it recommended to have a remarketing list with a Smart Shopping campaign?

December 28, 2022May 23, 2022

What benefit does a remarketing list have for a Smart Shopping campaign?

December 31, 2022May 23, 2022

You’re using Smart Shopping campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what’s a benefit that you gain with Smart Shopping campaigns?

December 28, 2022May 23, 2022

You’re using Smart Shopping campaigns to run across Google platforms including Google Search, YouTube, and Google Images. Which of these benefits would you gain with Smart Shopping campaigns?

December 31, 2022May 23, 2022

What are three benefits of a Smart Shopping campaign? Choose three. Select 3 Correct Responses

December 29, 2022May 23, 2022

What are three beneﬁts of a Smart Shopping campaign? Choose three. Select 3 Correct Responses

December 31, 2022May 23, 2022

What’s the benefit of conversion tracking?

December 29, 2022May 23, 2022

What’s the benefit of conversion tracking?

December 31, 2022May 23, 2022

How can conversion tracking help users?

December 31, 2022May 23, 2022

If you want to know the value of acquiring new customers, which setting in a Smart Shopping campaign will help you do that?

December 31, 2022May 23, 2022

How many Smart Shopping campaigns should you create to maximize performance?

December 31, 2022May 23, 2022

Which of these tactics would help you maximize performance for a Smart Shopping campaign?

December 31, 2022May 23, 2022

To maximize performance, how should you set up your Smart Shopping campaigns?

December 31, 2022May 23, 2022

You are advising someone on the difference between Smart shopping campaigns and Standard Shopping campaigns. Which of these statements could you use to accurately convey Smart shopping campaigns’ benefits?

December 31, 2022May 23, 2022

Which of these statements about Smart shopping campaigns is accurate?

December 31, 2022May 23, 2022

You’d like to promote your products across Google’s platform but aren’t sure if you should go with a Smart Shopping campaign or a Standard Shopping campaign. Which statement is true about Smart Shopping campaigns?

December 31, 2022May 23, 2022

How would you accurately describe the function of product groups in a Shopping campaign?

December 31, 2022May 22, 2022

Which of these statements about product groups in a Shopping campaign is true?

December 31, 2022May 22, 2022

What’s the purpose of products groups in a Shopping campaign?

December 29, 2022May 22, 2022

What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two. Select 2 Correct Responses

December 31, 2022May 22, 2022

If someone asked you which bidding strategies they can use in a Standard Shopping campaign, what would you tell them? Choose two. Select 2 Correct Responses

December 31, 2022May 22, 2022

Two of these bidding strategies can be used in a Standard Shopping campaign. Which are they? Choose two. Select 2 Correct Responses

December 31, 2022May 22, 2022

Which of these statements is true of Smart Shopping campaigns?

December 31, 2022May 22, 2022

How do Smart Shopping campaigns work?

December 31, 2022May 22, 2022

Which two statements describe what makes Shopping campaigns different from Search campaigns? Choose two. Select 2 Correct Responses

December 31, 2022May 21, 2022

Which two statements accurately convey what differentiates Shopping campaigns from Search campaigns? Choose two. Select 2 Correct Responses

December 31, 2022May 21, 2022

Which two statements capture what differentiates Shopping campaigns from Search campaigns? Choose two. Select 2 Correct Responses

December 28, 2022May 21, 2022

You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?

December 31, 2022May 21, 2022

You work at a large multinational company that ships products globally. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?

December 28, 2022May 21, 2022

A brand company would like to use Shopping ads to promote a new line of water bottles. The agency is creating a product feed with all the required attributes for appeal but they’re not sure how to structure the title in the feed. Which structure would you recommend?

December 28, 2022May 21, 2022

A brand company would like to use Shopping ads to promote a new line of jeans. The agency is putting together a product feed with all the required attributes for appeal but they’re not sure how to structure the title in the feed. Which structure would you recommend?

December 28, 2022May 21, 2022

A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?

December 28, 2022May 21, 2022

What’s automatically optimized with a Smart Shopping campaign?

December 28, 2022May 21, 2022

Which of these things does a Smart Shopping campaign automatically optimize?

December 29, 2022May 21, 2022

Which of these components are optimized automatically with a Smart Shopping campaign?

December 28, 2022May 21, 2022

You’re setting up a Shopping campaign in hopes of engaging with shoppers who are close to making a purchase decision. Which campaign goal best represents what you’re trying to accomplish?

December 29, 2022May 21, 2022

You’re setting up a Shopping campaign but aren’t sure which campaign goal to select. You’d like to engage with shoppers who are close to making a purchase decision. Which goal should you select?

December 28, 2022May 21, 2022

Which of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision?

December 28, 2022May 21, 2022

How are Shopping ads created?

December 29, 2022May 21, 2022

If Standard Shopping ads appear when you do not want them to appear, how can you resolve this problem?

December 28, 2022May 21, 2022

What can you do to help prevent Standard Shopping ads from appearing when you don’t want them to?

December 28, 2022May 21, 2022

Where should you add negative keywords if you want to help prevent Standard Shopping ads from appearing when you do not want them to?

December 28, 2022May 21, 2022

Which of these ad formats can be found in a Smart Shopping campaign but not a Standard Shopping campaign?

December 28, 2022May 21, 2022

Which ad format is available on a Smart Shopping campaign but not a Standard Shopping campaign?

December 28, 2022May 21, 2022

Which of these formats is available in a Smart Shopping campaign but unavailable in a Standard Shopping campaign?

December 28, 2022May 21, 2022

Which of these choices would make a good secondary bid strategy for a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy?

December 28, 2022May 21, 2022

If you were advising a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy, which secondary bid strategy should you advise them to choose?

December 29, 2022May 21, 2022

Your client wants to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy. The client also wants to set a secondary bid strategy. Which secondary bid strategy should they select?

December 31, 2022May 21, 2022

You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the optional and required attributes for apparel in the product feed. How could they achieve granular reporting?

December 31, 2022May 21, 2022

You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?

November 18, 2022May 21, 2022

You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the required and optional attributes for apparel in the product feed. Which of these techniques could help them achieve granular reporting?

December 31, 2022May 21, 2022

What’s the purpose of attributes in the product feed?

December 31, 2022May 21, 2022

Which of the following is true of attributes in the product feed?

December 31, 2022May 21, 2022

Which definition of attributes in the product feed is correct?

December 31, 2022May 21, 2022

Which of the following attributes is optional when setting up a product feed in the Google Merchant Center?

December 31, 2022May 21, 2022

Your client is working with an agency to set up a product feed in Google Merchant Center, but the agency is not sure which attributes to include. Which attribute is optional?

December 31, 2022May 21, 2022

When setting up a product feed in the Google Merchant Center, which of the following attributes is optional?

December 31, 2022May 21, 2022

If a person wants to opt into the Product Ratings Program, where should they go?

December 31, 2022May 21, 2022

Where would you go to opt into the Product Ratings program?

December 31, 2022May 21, 2022

Where would you advise someone to go in order to opt in to the Product Ratings Program?

December 31, 2022May 21, 2022

Which of these programs are commonly used in Google Merchant Center? Choose two. Select 2 Correct Responses

December 31, 2022May 19, 2022

What are two commonly used programs in Google Merchant Center? Choose two. Select 2 Correct Responses

December 28, 2022May 19, 2022

Of these programs, which are the most commonly used in Google Merchant Center? Choose two. Select 2 Correct Responses

December 31, 2022May 19, 2022

Where can your shoppers check out when purchasing an item? Choose three. Select 3 Correct Responses

December 31, 2022May 19, 2022

What are three ways your shoppers can check out when purchasing an item? Choose three. Select 3 Correct Responses

December 31, 2022May 19, 2022

Which of the following are options for checking out when shoppers purchase an item? Choose three. Select 3 Correct Responses

December 31, 2022May 19, 2022

How does Google Merchant Center interact with Google Ads?

December 31, 2022May 19, 2022

How do Google Ads and Google Merchant Center interact with each other?

November 18, 2022May 19, 2022

What’s the relationship between Google Merchant Center and Google Ads?

November 18, 2022May 19, 2022

You’re a marketing specialist for a large European sporting goods retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

December 31, 2022May 19, 2022

You’re a marketing specialist for a large European pet company and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

December 31, 2022May 19, 2022

You’re a marketing specialist for a large European housewares retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

November 18, 2022May 19, 2022

You’re setting up a product feed in Merchant Center for the first time, and you realize you don’t have availability for each product. What will happen if you try to upload the feed in Google Merchant Center?

December 31, 2022May 19, 2022

What will happen if you try to upload a feed in Google Merchant Center that does not have availability for each product?

December 31, 2022May 19, 2022

Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product?

December 31, 2022May 19, 2022

What happens if you don’t resolve repeated policy violations, such as the price in the feed not matching the price on the website?

December 29, 2022May 19, 2022

How does Google enforce policy violations?

December 28, 2022May 19, 2022

Google enforce policy violation by disapproving the items and and account suspension.

What happens after a policy violation?

December 31, 2022May 19, 2022

After a policy violation items are disapproved and your account is suspended by Google.

What happens if you violate Google policy?

December 31, 2022May 19, 2022

If you violate the Google policy your items are disapproved and your account is suspended.

You are working with a client who is new to Shopping ads and you noticed that the inventory data the client plans to use for their product feed isn’t accurate. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two. Select 2 Correct Responses

December 31, 2022May 15, 2022

You’re building a product feed for a client who is new to Shopping ads, and you notice the client’s inventory data isn’t accurate. What two things may happen if the feed is uploaded with data quality issues? Choose two. Select 2 Correct Responses

December 31, 2022May 15, 2022

You’re building a product feed for a client who is new to Shopping ads. You notice inaccuracies in the client’s inventory data. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two. Select 2 Correct Responses

December 31, 2022May 15, 2022

Under which category does irresponsible data collection fall, according to Google Ads Policy?

December 31, 2022May 14, 2022

According to Google Ads Policy, which category type does irresponsible data collection fall under?

December 30, 2022May 14, 2022

Which category type does irresponsible data collection fall under in the Google Ads Policy?

December 31, 2022May 14, 2022

You’re looking to buy four chairs for your new deck. A retailer advertises the price for one chair in an ad, but the image in the ad is a deck with four chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?

December 31, 2022May 14, 2022

You’re looking to buy four stools for your new home bar. A retailer advertises the price for one stool in an ad, but the image in the ad is a bar with four stools. When users click on the ad, they land on the product page with one stool. Which Shopping ads policy is the advertiser violating?

December 31, 2022May 14, 2022

You’re looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad, but the image in the ad is a dining table with six chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?

December 31, 2022May 14, 2022

What are the three main components of Google’s policy mission statement? Choose three. Select 3 Correct Responses

December 31, 2022May 14, 2022

What are the three main aspects of Google’s policy mission statement? Choose three. Select 3 Correct Responses

December 31, 2022May 14, 2022

Which statements are aligned with Google’s policy mission? Choose three. Select 3 Correct Responses

December 31, 2022May 14, 2022

You’re in the process of creating a Google Merchant Center account and realize you don’t have a refund policy. Your company does not allow refunds. What should you do next?

December 31, 2022May 14, 2022

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