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Home / search ads 360 / Which two conversion sources can be reported in custom columns? (select two)Select All Correct Responses

Which two conversion sources can be reported in custom columns? (select two)Select All Correct Responses

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Which two conversion sources can be reported in custom columns? (select two)Select All Correct Responses
  • Floodlight
  • Bing Conversion Trackers
  • Google Ads Conversion Trackers
  • Gemini Conversion Trackers

Correct answers are:

  • Floodlight
  • Google Ads Conversion Trackers

Explanation:

You can use Search Ads 360 to create and report on Google Ads conversion trackers that track conversions from the following sources:

  • Calls from ads using call extensions or call-only ads.
  • Calls to a Google forwarding number on your website.
  • Clicks on a number on your mobile website.
  • Imports
  • Websites

Read more here: https://support.google.com/searchads/answer/6218136

Explanation: The Floodlight, Google Analytics, Floodlight activity,  Google Analytics activity, or formula columns that are used by a conversion goal or Search Ads 360 bid strategy to efficiently gain more conversions of the same type.

Read more here: https://support.google.com/searchads/answer/7374245

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