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During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

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[box] Search Ads 360 - All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two) Decrease bidding portfolio by 1 low-performing keyword Decrease maximum bid in the bid strategy setting 40% Decrease CPA target of bid strategy 60% Increase bidding portfolio by 2 new keywords Correct answers are: Decrease maximum bid in the bid strategy setting 40% Decrease CPA target of bid strategy 60% Explanation: Do nothing in the first week after you launch a Search Ads 360 bid strategy. During the first two weeks, Search Ads 360 needs time to observe performance, adjust bids, and respond to those adjustments. In addition, if the bid strategy contains new keywords without performance history, Search Ads 360 will engage in startup learning behavior for those keywords. Read more here: https://support.google.com/searchads/answer/6261367 [review]

[box]

  • Search Ads 360 – All Q&As
  • * Updated on 08-Nov-2018
  • * 100% Moneyback Guarantee
  • * 30% Discount on next purchase

[/box]
During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)
  • Decrease bidding portfolio by 1 low-performing keyword
  • Decrease maximum bid in the bid strategy setting 40%
  • Decrease CPA target of bid strategy 60%
  • Increase bidding portfolio by 2 new keywords

Correct answers are:

  • Decrease maximum bid in the bid strategy setting 40%
  • Decrease CPA target of bid strategy 60%

Explanation: Do nothing in the first week after you launch a Search Ads 360 bid strategy.

During the first two weeks, Search Ads 360 needs time to observe performance, adjust bids, and respond to those adjustments. In addition, if the bid strategy contains new keywords without performance history, Search Ads 360 will engage in startup learning behavior for those keywords.

Read more here: https://support.google.com/searchads/answer/6261367

[review]

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Nitin Batra

I am Google Adwords Certified Professional. I've worked with some very decent start-ups like Deal4Loans (India's biggest loan and credit card comparison portal ) , Xpertravels.com and Tapzo.Com. Now, I am working as a consultant for OnlinePrasad.Com and SEO Webtouch - An Online Marketing Company. Having entrepreneurial attitude, love working with start-ups and have +8 years of experience.

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