Hiding content comes under blackhat SEO techniques. Such activities can get your website de-indexed. It is recommended to use proper font size and colour. Font colour should not be similar to your website’s background.

The same rule is applied to the links. Hiding links in your content to manipulate Google’s search rankings can be seen as deceptive and is a violation of Google’s Webmaster Guidelines.

On-page optimization is the practice to optimize the user experience. Creating good content, easy accessibility, quick page load time comes under on-page optimization activities.

CDN stands for Content delivery network. CDN helps you to improve your page loading time by getting the page elements like images, script files, videos, etc loaded from the cloud network.

Audit and Analysis is the first step to creating the roadmap for search engine optimization.

CTA stands for Click to Action. It can be a button or just a simple text.

having multiple page variants of the same content can confuse search engines to set priority. To counter this issue we should use the “rel=canonical” tag in the header of the page that is hosting original content.

If you use noindex tag on your web page, Google will not index those pages.

On-page and Off-page are the two types of optimization practice.

The anchor text is a text with a hyperlink. When a user clicks on this text, he is directed to the page that is linked to it.

301 redirect is used for permanent redirection.

PageSpeed Insights reports real users’ First Contentful Paint (FCP), First Input Delay (FID), Largest Contentful Paint (LCP), and Cumulative Layout Shift (CLS) experiences over the previous 28-day collection period.

Good SEO practice consists of quality content, clear navigation, good and clear user interface, and a better user experience.

Boilerplate links are a set of internal links that have no value and are usually added to the footer.

Technique violating the Search engine terms of service are called blackhat techniques. Cloaking, Doorway pages, Buying selling links comes under this technique.

The practice of adding the same keywords repeatedly without any sense and logic is called keyword stuffing. Some SEO add more and more (similar) keywords in the content, title, and meta tags, thinking it will help in getting ranking quickly. This practice leads to a poor user experience. Your website can be indexed but you can not get it ranked.

On-page and Off-page are the two types of optimization practice.

Boilerplates content is a piece of content repeated on every page of the website with no real ranking value.

CTA stands for Click to Action. It can be a button or just a simple text.

The practice of adding the same keywords repeatedly without any sense and logic is called keyword stuffing. Some SEO add more and more (similar) keywords in the content, title, and meta tags, thinking it will help in getting ranking quickly. This practice leads to a poor user experience. Your website can be indexed but you can not get it ranked.

While getting your image ranked, you should use the correct ALT tag and name the image relevantly. By adding more context around images, results can become more useful. It can lead to higher-quality traffic to your site.

In Google Analytics you can create a report with various dimensions and metrics.

If you use noindex tag on your web page, Google will not index those pages.

Boilerplate links are a set of internal links that have no value and are usually added to the footer.

The Search Engines recommend submitting the sitemap in XML format.

Google Analytics helps you analyze your website’s day-to-day traffic, user behaviour, and lot more metrics.

The sitemap.xml is used to get the web pages indexed. It is submitted in the Google Search Console.

Render-blocking resources increase your page loading time and reduce the PageSpeed score. You should eliminate the render-blocking resources immediately. Otherwise it will lead to poor user experience.

To reduce the bounce rate of your website, you should do the following things.

• Create informative content with clear navigation
• Clear call to action (CTA) helps reduce the bounce rate
• Create Cliffhanger content. It is a situation in content that makes you stick with feelings of excitement, nervousness, relief, joy, etc.

If you are looking for guest post opportunities to get your business content submitted and promoted, you should keep experimenting with your email content. Offer unique content with details so that it can help publishers generate extra traffic. Don’t make a hurry and have patience. Regular follow-up is a better option than moving to other publishers quickly.

Backlinks Create reputation. Even search engines consider backlinks as a ranking factor. Naturally created backlinks help you get a higher ranking on the search engine result page. But buying and selling links to manipulate the ranking is a prohibited practice that may lead your website to manual action.

We must post the content on regular basis, under relevant categories, and using relevant tags. It helps Google understand the pattern that leads to a better crawling process.

Title and Meta Description tags are considered by Google. The keyword tag is not considered by Google but many other search engines use the keyword tag.

Alt stands for the word “alternative”. The alt tag or alt attribute is used with images. It provides information about the image or the name of the image, in case if the image is not loaded.

Alt tag must be assigned with the images. Alt tag helps users understand what the image is about if in any case the image is not loaded on your web page.

Crawling, Indexing, and Caching are search engine activities. Crawler access your website and index in the Database. Google takes a snapshot of each web page as a backup in case the current page isn’t available. These pages then become part of Google’s cache. If you click a link that says “Cached,” you’ll see the version of the site that Google stored.

Correct internal linking structure and good content can get your website ranked in a short period of time. There should not be any 404 errors in your internal links. You should make a content planner every month and schedule the posts in a uniform manner. Content should be posted with equal frequency and on the same days and times.

The cache plugins improve the speed and performance of the website by generating static HTML pages of your website and saving them on your server. Each time a user tries to access your website, your caching plugin serves up the lighter HTML page instead of processing the scripts and code-filled WordPress generated page.

Putting the keywords in double inverted commas (“……”) helps you find the most accurate and relevant results.

CTR stands for Click Through Rate. It simply defines how many times the user clicks on the link after seeing it. The formula of CTR is:

(Number of Clicks x 100) / Number of Impressions)

In your webpage, H1 is given higher weightage. That’s why it is suggested to mention H1 carefully. You get the higher ranking opportunity if write H1.