Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?

Connects him with audiences most interested in what he has to offer. The advantage In-Market audiences gives Nathan to connects him with audiences most interested in the bicycles that he sells on the website. Using Google Ads Display campaign, he can drive purchases in that segment. You can connect with those most interested in what … Read more

Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?

Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code. Since Quinn is showing promotional discount code ads to person who visited his website, considered buying his clothing, but didn’t purchase. This can be … Read more

Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?

It harnesses best-in-class intent signals to place her ads against the most relevant content. Gloria can increase the awareness of her surfing clothing line brand and drive higher sales. Google Display Ads harnesses best-in-class intent signals to place her ads against the most relevant content and can help Gloria achieve her business objective. See the … Read more

Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?

It reaches audiences who previously visited her website as they browse network websites and use network apps. Display Remarketing campaign can help Doreen to drive sales on her website. It reaches audiences who previously visited her website as they browse network websites and use network apps. This is how remarketing help her meet her marketing … Read more

Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

Maximize clicks Being the director of marketing, Jasmine should use “Maximize Click” bidding strategy if She has been given a set budget to drive as many potential customers as possible to her clothing stores chain website. Maximize clicks bidding strategy is set bids to try to get you as many clicks as possible within a … Read more

Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)

Keywords URLs If Haward wants to create a tailored audience that isn’t covered in one of our In-Market audience segments, Custom Intent is for him! Haward needs to simply enter keywords or URLs that best represent his audience or choose from one of our auto-created audiences. Learn more here: Skillshop Display Certification Third chapter: Reach … Read more

When should you use responsive display ads?

When your primary goal is performance. You should use responsive display ads when your primary goal is performance. If you value performance over everything else. To best achieve that goal, you should take advantage of Responsive Display Ads, which automatically adjust to the available ad space. Learn more here: Skillshop Display Certification Fifth chapter: Deliver … Read more

Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)

Increase overall installs and interactions with his app. Help users find and discover his products. Ben can fuel his houseware business goal using Google Ads through website and app. He can achieve his objectives like helping users to find and discover his products and increase overall installs and interactions with his app. Learn more here: … Read more

Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a Display Ads campaign allow him to reach his goal?

It allows him to reach over 90% of global internet users across more than three million apps and websites. Display Ads campaign allows Bill to reach over 90% of global internet users across more than three million apps and websites. He can easily reach valuable, relevant audiences and engage with them quickly and often with … Read more

Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)

Target CPA (cost per acquisition) Target ROAS (return on ad spend) Paul can rely on Smart Display campaign if he is not confident in setting bids himself. Smart Display campaigns are a campaign type that uses full automation. He can use “Target CPA” and “Target ROAS” bidding strategies that can set his bids automatically. Learn … Read more