Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

Machine learning Automated bidding use Machine learning to set the right bid for every auction Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. This takes much of the heavy lifting and guesswork out of setting bids, so you can meet your performance goals more efficiently … Read more

What’s the primary benefit of using structured snippet extensions in your ads?

Gives users specific information about what you’re offering, before they visit your website. Structured snippet extensions Gives users specific information about what you’re offering, before they visit your website. Highlight specific aspects of your products and services with structured snippets extensions. Structured snippets show beneath your text ad in the form of a header and … Read more

An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

The campaign could be improved by 60% if the listed recommendations are followed If he notes that the campaign’s optimization score is 40%. It means that the campaign could be improved by 60% if the listed recommendations are followed. Optimization score is an estimate of how well your Google Ads account is set to perform. … Read more

What two ad extension types can also be served as automated ad extensions?

Sitelink extension Callout extension Sitelink extension and Callout extension can also be served as automated ad extensions. Dynamic callouts help people decide whether to visit your site by showing relevant information about the products and services offered on your site. Dynamic sitelinks are an automatic extension format that allow people searching on Google to connect … Read more

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca?

The two advantages that Performance Planner offers to Rebecca are: Performance Planner forecasting is powered by billions of Google searches conducted each week. Performance Planner leverages machine learning for forecasting. Performance Planner is a new forecasting tool that uses machine learning to reveal the possibilities for your Google Ads campaigns. Google Search ad auctions are … Read more

Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?

The description component is asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters. Text ads on the Search Network show above and below Google Search results. To create a text ad, you need a headline, URL, and description. A text … Read more

Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?

Her business will have a competitive presence with similar businesses during searches. This value can be recognized by launching a Google Search campaign. Right now, potential customers are searching for the products or services you offer. Creating a Google Search campaign can help them find you when they need you the most! Learn more here: … Read more

You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?

Use Similar Audiences to find new visitors for your site. Remarketing allows you to reach people who have already visited your site and connect with an audience that’s already interested in your products or services. You probably also want to find new visitors for your site, which you can do by finding people who have … Read more

Google Ads was constructed around three core principles, focused on helping businesses reach their online potential. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

To help you grow your business, Google Ads is built around three principles: relevance, control, and results. Relevance: Google Ads helps you connect with the right people, at the right time, with the right message. Control: Google Ads gives you complete control over your budget. You choose how much to spend per month, per day, … Read more

Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?

Researching South American holiday destinations online will lead potential customers to Carlton’s company through Google Search ads. Because this is how Search Ads work. Your ads can appear with Google search results when your keywords are relevant to a user’s search. So, if you’d like to show ads on Google.com to get more visitors to … Read more