Home » Mobile Experience Certification Exam » The marketing team at GoldBoat consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into GoldBoat’s mobile site and app experience?

The marketing team at GoldBoat consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into GoldBoat’s mobile site and app experience?

  • Because it’ll make sure users to leave positive reviews about GoldBoat
  • Because it’ll help them to grow and organize their audience lists to a greater extent
  • Because it’ll help to further improve the click-through rate in their Google Ads account
  • Because there are still many complex interactions that a user has with a site or app after clicking on an ad

The correct answer is: Because there are still many complex interactions that a user has with a site or app after clicking on an ad

Businesses that want to make sure their marketing dollars deliver a good return on investment (ROI) should be investing resources to optimize both ads and mobile experience.

The marketing team at GoldBoat consistently acquires high click-through rates in their Google Ads account. It is important that the marketing team also invest resources into GoldBoat’s mobile site and app experience. Because after the click, a user has many complex interactions with a site or app that directly influence whether or not that user becomes a valuable customer for the business.

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