- Because it’ll make sure users to leave positive reviews about GoldBoat
- Because it’ll help them to grow and organize their audience lists to a greater extent
- Because it’ll help to further improve the click-through rate in their Google Ads account
- Because there are still many complex interactions that a user has with a site or app after clicking on an ad
The correct answer is: Because there are still many complex interactions that a user has with a site or app after clicking on an ad
Businesses that want to make sure their marketing dollars deliver a good return on investment (ROI) should be investing resources to optimize both ads and mobile experience.
The marketing team at GoldBoat consistently acquires high click-through rates in their Google Ads account. It is important that the marketing team also invest resources into GoldBoat’s mobile site and app experience. Because after the click, a user has many complex interactions with a site or app that directly influence whether or not that user becomes a valuable customer for the business.