Using data and user feedback should be Ted’s first priority to identify areas of opportunity for conversion rate optimization.
- Analyzing what businesses in the same industry are doing
- Implementing an A/B test on the homepage
- Creating a hypothesis to test based on his preferences
- Using data and user feedback to identify areas of opportunity
Correct answer is: Using data and user feedback to identify areas of opportunity
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To uncover opportunities to test, companies may use site or app analytics as well as user feedback. Conversion rate optimization includes researching and evaluating your site or app, creating hypotheses, and then testing to determine the impact on real users.