- Attribution reports
- Model comparison reports
- Audience reports
- Flow visualization reports
Correct answer is: Flow visualization reports
Robert should use flow visualization reports in Google Analytics to identify pages that need improvement. A flow visualization is a graphic that a traces a route or a path, like a trail through a forest. Unlike a map, which displays possible and known routes, a flow visualization reveals the actual path as it was traveled step by step, including any detours or backtracking that happened along the way.