Home » Mobile Experience Certification Exam » Otis is the marketer for his company’s web site, ClassicRock.com. The company sells pre-nineties music through the site. Several family members have commented that the site is difficult to use. Otis thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Otis focus on? Select the best answers. Select All Correct Responses

Otis is the marketer for his company’s web site, ClassicRock.com. The company sells pre-nineties music through the site. Several family members have commented that the site is difficult to use. Otis thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Otis focus on? Select the best answers. Select All Correct Responses

  • Imagery
  • Specialization
  • Analytics
  • Navigation
  • Landing pages

Correct answers are: Navigation and Landing pages

Otis is the marketer for his company’s website, ClassicRock.com. The company sells pre-nineties music through the site. Several family members have commented that the site is difficult to use. Otis thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, Otis should focus on the Landing page and Navigation.

When designing a great mobile experience, you should focus on these areas. Always 1. Design the landing page to capture attention and 2. Design for easy navigation. After grabbing a user’s attention through the Landing page of ClassicRock.com, your next goal should be to have them take action in the form of engaging, searching, or viewing a pre-nineties music product. Always remember your Landing pages should perform well to drive user action.

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