The design of landing page is solely responsible for user experience. Good design generate better conversion and you achieve your favorite business goals. While creating the landing pages you should always think from your users’ perspective. This is the good area to focus on first while optimizing your campaign. Page experience is a Google ranking factor too.
Characteristics of Landing page
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Relevant: There must be relevant content and images on your landing page. After the ad copy, the landing page convenience your customer take favorable action. Imagine an ad with the headline “Affordable Hotel in Paris”. When a user taps on that ad, they should land on a page about Paris hotel, with pricing plan not a generic travel site homepage.
Clear Value Proposition: Clear value proposition means the stating the unique offer you are giving to your customer and they are not going to get this anywhere else. Explain offering and value clearly on the landing page. If you are offering hotels service at affordable price, highlight your price on the page. Users aren’t going to read everything on the page, so make sure that you have a strong message that clearly states the benefits.
Call-to-action (C2A): This plays important role while increasing your conversion numbers. Mention a clear and specific recommended action for users to take. This helps instill confidence in users to move forward. For example, a button that says “Continue” isn’t nearly as compelling as one that says “See available rooms” or “Select a plan.”
Simple Design: The design of your landing page must be clear and simple. Colour theme and fonts should be easy to read. Even the colour theme put psychiatric impact on your users. Avoid a cluttered landing page. Having too many elements and content on a page may be distracting or confusing, and may cause the user to abandon their effort.
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You should keep examining your landing page performance by looking at the bounce rate metric in your site or app analytics data. Bounce rate measures the percentage of people who land on your website but leave without taking any action or engagement on the page. Always have easy navigation on landing page. This helps you to reduce your bouncing rate.
Easy Navigation Elements on Landing page.
Menu: Use clear menu categories and consider testing the best order for them to be displayed. For example, are items listed by popularity, price, or alphabetical order?
Sort and Filter: Allow users to get relevant results with easy-to-use sort and filter functionality.
Search: Add search and navigation options so users can quickly find what they need.
Conversion principal landing page
Remove friction
Many users abandon checkout due to a process that’s too long and complicated. It’s critical to remove any potential barriers in the conversion process for your users. Autofill makes forms and account creation easier by automatically inputting information that users have saved to their Google account, browser, or mobile device. One Tap Sign-In and One Tap Sign-Up allow users to sign in or sign up quickly with their Google Account — the same account they already use with Gmail, Play, and other Google services.
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Create urgency
Motivate users to take action quickly. One way to increase urgency is to show that an item is close to selling out (“Only two rooms left”). You can also create urgency by showing how many other users are interested in the same product (“Three people have this item in their cart”). Or highlight special, limited time deals (“Hurry, this special offer expires in two days”).
Note: The claims being made must be true. Be sure to thoroughly test this type of marketing, as performance may vary by industry and audience.
Build trust
To encourage trust, display security credentials and provide detailed cost breakdowns of tax and shipping up front.
Enforce common standard
Common standards include making sure all clickable buttons are a minimum size, using a minimum size text, and ensuring that colorblind users are able to use the site effectively.
Encourage company-wide Support
Leadership should champion accessibility, making sure it’s a core consideration from the earliest stages of product design through launch. Meanwhile, designers and developers should keep up with the latest in standards.