Home » Mobile Experience Certification Exam » Judy is in the process of conducting conversion rate optimization (CRO) for their business, ReadyBaker. Jill understands that the first step in the CRO process is to identify opportunities on ReadyBaker’s site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of qualitative research when it comes to CRO?

Judy is in the process of conducting conversion rate optimization (CRO) for their business, ReadyBaker. Jill understands that the first step in the CRO process is to identify opportunities on ReadyBaker’s site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of qualitative research when it comes to CRO?

  • Product insights
  • Purchase insights
  • Data insights
  • User insights

The correct answer is: User insights

Before you begin optimizing and making changes, start with some ideas of what to test. The key to identifying opportunities is research.

Two main types of research are quantitative (data insights) and qualitative (user insights). Data is helpful to identify what and where opportunities maybe, but it doesn’t answer the question of why it’s happening.

Judy is in the process of conducting conversion rate optimization (CRO) for their business, ReadyBaker. Jill understands that the first step in the CRO process is to identify opportunities on ReadyBaker’s site and app. Carrying out quantitative and qualitative research achieves this outcome. User insights are part of qualitative research when it comes to CRO.

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