HeavyDuty.com is an online site for heavy industrial machinery. Revenue last quarter was disappointing. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user’s Google account?

Google’s One Tap Sign-up feature can make HeavyDuty.com’s checkout easier by using information stored in the user’s Google account.

  • Real-time order counter
  • Multi-factor authentication
  • Google Shopping Cart
  • One Tap sign-up

Correct answer is: One Tap sign-up

As the lead marketer for the heavy industrial machinery site HeavyDuty.com, it is your job to analyze the friction on the checkout page. If you find something about the checkout experience is turning customers away, you should use Google’s One Tap Sign-up technology solution.

Find more about One Tap Sign-up technology: