Enabling deep linking helped its loyal customers take action on ads directly in the brand’s app, resulting in 4X mobile purchases and 3X conversions.
Deep linking is a means of surfacing app content for users who have already installed the app. When a user who have already downloaded the app, click on a Search, Display, or Shopping ad on their device, they’ll be taken directly to the relevant page in the mobile app.
Enabling deep linking see up to two times the conversion rate when app users click on mobile search, shopping or display ads and open in the app vs the mobile website.
If deep linking is not enabled, in that case if a user click on the ad, they will be taken to webpage on their browser. But if it is enabled, then the users will be directed to the relevant page or section of the installed app.
User can open mobile app from the click on web using the deep linking technology. In some studies it is found that Deep linking helps loyal customers take action on ads directly in the brand’s app, resulting in four times more mobile purchases and three times more conversions. Deep linking gives new app users a smoother onboarding experience—from app install straight to the item they saw in the ad.
With the ad destination report, you can see in the “App deep link” row that these ads drive a higher conversion rate at a lower cost per conversion.