Frequency capping counts include:

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Frequency capping counts include:

  • A) only impressions that led to clicks
  • B) all impressions, including those that weren’t viewable
  • C) all impressions appearing in an ad position of “1”
  • D) only impressions that were viewable

Correct answer is:

  • C) all impressions appearing in an ad position of “1”

Explanation: Frequency is the average number of times a unique user sees your ad in a position of “1” over a given time period. Use frequency capping to help control the maximum number of times that you’d like each person to see your ad on the Display Network.
Read more here: https://support.google.com/adwords/answer/117579
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