Home » Google Shopping Advertising Exam Answers » You’re a marketing specialist for a large European housewares retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

You’re a marketing specialist for a large European housewares retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

  • Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
  • Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.
  • Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
  • Merchant Center lets you manage how your in-store and online product inventory appears on Google.

The correct answer is: Merchant Center lets you manage how your in-store and online product inventory appears on Google.

Google Merchant Center is the platform where you upload your store and product data to make it available for Shopping ads and other Google solutions. This platform is also used to manage your product inventory for your ads. In Europe, Smart Shopping campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads show on general search results pages and on any other surfaces the CSS has opted into

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