Home » Google Shopping Advertising Exam Answers » Which of the following is something retailers shouldn’t do in a shifting retail landscape?

Which of the following is something retailers shouldn’t do in a shifting retail landscape?

Retailers shouldn’t provide minimal information to simply things in a shifting retail landscape.

Source: Shopping ads can help you grow the business and find new potential customers
  • Accelerate by making data the foundation of everything they do
  • Connect with customers anywhere and everywhere they are in a brand-first way
  • Remove friction to drive action
  • Provide minimal information to simply things

The correct answer is: Provide minimal information to simply things

Retailers shouldn’t provide minimal information to simply things in a shifting retail landscape. The retail landscape is changing quickly. People are purchasing more often but buying less each time. They’re also less loyal to specific retailers. More sales are happening on eCommerce platforms, where retailers have less control and less access to data. Consumers are also more likely to remember the platform than the brand.

Embrace that people are shopping anywhere and everywhere. Connect with them during every step of their shopping journey in a way that keeps you in control of your brand and helps you stand out from the competition.

Once you’ve connected with your customers, remove the friction from their shopping experience to drive sales – on your site, in your store, and across the web.

Read more about it here

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