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What are the Google Ads Certifications? Which certifications are required for the Google Partner Badge?

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Are you interested in becoming a pro in online advertising? Google Ads certifications are here to help! These are special certifications from Google that show you are good at using Google Ads. You can find these certifications on the Google Ads Certification page in Skillshop.

What are Google Ads Certifications?

Google Ads certifications are endorsements you get when you show you’re good at using Google Ads. There are many types of these certifications, each focusing on different parts of online advertising.

Types of Certifications You Can Get

  • Google Ads Search
  • Google Ads Display
  • Google Ads Video
  • Shopping ads
  • Google Ads Apps
  • Google Ads Measurement
  • Google Ads Search Professional
  • Google Ads Display Professional
  • Google Ads Video Professional
  • Google Ads Creative
  • Grow Offline Sales

First Steps: Making a Skillshop Account

Before you start, you need to make an account on Skillshop. This is where you’ll find all the tests you need to pass to get certified.

Why Get Google Ads Certified?

  • Show Off Your Skills: Your certificate is like a badge that says, “I’m great at online advertising!”
  • Help Your Company Grow: These certifications can help your company join special Google programs.
  • Be Recognized Professionally: Use your certification to make a good impression on clients and in your job.

Important for Google Partners

If your company wants to be a special Google Partner, these certifications are important. But remember, not all certifications help with this.

Certifications That Help Your Company Become a Google Partner

  • Google Ads Search
  • Google Ads Display
  • Google Ads Video
  • Shopping ads
  • Google Ads Apps

Certifications That Don’t Help with Google Partner Status

  • Google Ads Measurement
  • Google Ads Search Professional
  • Google Ads Display Professional
  • Google Ads Video Professional
  • Google Ads Creative
  • Grow Offline Sales

How to Get Certified

  1. Free Tests on Skillshop: Once you have a Skillshop account, you can take free tests to get certified.
  2. Pass the Tests: You need to pass tests in different areas of Google Ads to get certified.

Different Certifications Explained

  • Google Ads Search Certification: Learn to make great Google Search ads.
  • Google Ads Display Certification: Become an expert in display ads.
  • Google Ads Video Certification: This shows you can use video ads well.
  • Shopping ads Certification: Get good at making shopping ads.
  • Google Ads Apps Certification: Learn to advertise apps effectively.
  • Google Ads Measurement Certification: Show you can measure ad success well.

Certifications in Many Languages

These certifications are available in 22 different languages!

Getting Ready for the Tests

  • Experience Helps: It’s good to have experience with Google Ads.
  • Study on Skillshop: Use Skillshop courses to prepare for the tests.

About the Tests

  • Score to Pass: You need to get at least 80% right.
  • Time Limit: You have 75 minutes to finish each test.

Keeping Your Certification

Your certification is good for one year. To keep it, you need to pass the test again every year.

Telling People About Your Certification

  • It’s About You: Make sure people know it’s your personal achievement.
  • Stay Current: Only talk about your certification if it’s still valid.
  • Where to Share: You can put it on your resume, business cards, and online profiles.

Certifications vs. Google Partner Badge

  • For Individuals: Certifications are for people.
  • For Companies: The Google Partner badge is for companies that meet Google’s requirements.

In short, Google Ads certifications are a great way to show you’re skilled in online advertising. They can help you and your company stand out. Just start with a Skillshop account, study hard, and pass those tests! For more details, check out the Google Ads Certifications page.

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