Auction-time bidding and Machine learning are the two benefits of using automated bidding. You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget.
- Bidding suggestions
- Manual control
- Sitelink extensions
- Machine learning
- Auction-time bidding
The correct answers are: 1. Auction-time bidding and 2. Machine learning
Auction Time Bidding: Bidding algorithms tailor bids to each user’s unique context, using relevant signals present at auction time.
Machine Learning: Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
- Learn more here: Skillshop Search Certification
- Sixth chapter: Increase Efficiency with Automated Bidding
- Sub-Chapter: What’s automated bidding?
