If the campaign goal is visibility, the advertiser should choose Target Impression Share.
If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?
- Maximize Conversions
- Maximize clicks
- Enhanced cost-per-click (eCPC)
- Target impression share
The correct answer is: Target impression share
When visibility is the campaign goal, an advertiser should choose Target Impression share.
Target impression share is a Smart Bidding strategy that automatically sets bids with the goal of showing your ad on the absolute top of the page.
Target impression share bidding automatically sets bids to help achieve your Impression Share goal across all campaigns using this strategy.
