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What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

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An advertiser should consider using Performance Planner on a monthly basis because Auctions fluctuate all the time.


  • A / B testing
  • Google Ads are updated automatically
  • Click-through rate averages require planning
  • Auctions fluctuate all the time

The correct answer is: Auctions fluctuate all the time

Seasonality, fluctuating auctions, and competitors mean that Google Ads campaigns should be planned and optimized on at least a monthly basis.
Using Performance Planner every month lets you optimize your budgets and bids so you can drive more conversions for the same investment.

  • Learn more here: Skillshop Search Certification
  • Last chapter: Increase conversions with Performance Planner
  • Sub-Chapter: How to use Performance Planner
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
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