- drive sales on his website
- reach a specific audience
- actively manage his budget because he has strict cost-per-acquisition goals
- control where his ads appear on the Display Network
The correct answer is: Control where his ads appear on the Display Network
Explanation: Topic targeting allows your ads to be eligible to appear on any pages on the Display Network that have content related to your selected topics. As content across the web changes over time, the pages on which your ads appear can change with it. To display your ads on those pages, simply select one or more topics that you find relevant for your ads.
Read more here: https://support.google.com/google-ads/answer/2497832
https://support.google.com/partners/answer/2769377?hl=en
You quote “… Google Adwords recommends using our OTHER targeting options…”, so the quote is right, but your answer is wrong.
The right answer is “reach a specific audience”
Thank you again Arne!
I have just updated the answer.