Millie is managing a Google Ads campaign for a new client who’s tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?

Conversion-focused bidding strategy would be ideal for the client whose campaign is being managed by Mille and tracking all important actions post-click and values each of their conversion actions equally.



  • Consideration-focused bidding
  • Awareness-based bidding
  • Revenue-focused bidding
  • Conversion-focused bidding

Correct answer is: Conversion-focused bidding

Conversion-focused bidding strategies are chosen if you’re tracking actions post-click, valuing conversions equally, and looking to maximize the number of conversions. Conversion-focused bidding strategy would be ideal for Millie who’s tracking all important actions post-click and values each of their conversion actions equally.